Positioning is Key for Product-Market Fit and Funding

Are you struggling with attracting customers? There’s a very good chance that your Positioning is off. Positioning drives Product Market Fit (PMF). You HAVE to get it right. Let’s discuss how.

These are the key components of Positioning:

• Segmentation
• Ideal Customer Profile (ICP)
• Business Model
• Pricing Model
• Bottom-up TAM
• Competition

Positioning drives Fundability. So you better figure it out before you go chasing investors.

Also, if you are getting repeated rejections, I suggest you stop seeing investors and first figure out the WHY.

I can explain the WHY and what to do about it. You can come discuss with me at my weekly roundtables. I will give you actionable feedback.

If you need help in figuring out your Positioning and Product Market Fit, join 1Mby1M Premium.

In general, going to investors without customer validation is a very bad idea.

In this age of AI, investors EXPECT that you will bootstrap and validate to a high degree before seeking funding.

Customers too are getting used to rapid product prototyping and MVPs that are more well-formed and mature.

If you can get to $1M in revenue without seeking funding, you are a King.

Remember the 1Mby1M Mantra: Do not go to VCs as Beggars. Go as Kings.

So tell me more. Are you an entrepreneur struggling with PMF? Positioning? Funding?