If you’ve been bootstrapping your company for a bit, and are wondering whether or not to raise money, remember, Investors are looking to multiply the money that they put into startups.
Multiply by how much? 2X? 3X? 5X? 10X? 20X?
This question determines the strategies of what they’re looking to do:
And then, different investors have different investment theses.
Just like you look for product-market fit, you also need to look for investor-entrepreneur fit.
A seed investor looking for a Unicorn won’t invest in a capital-efficient startup that is better suited to a $30M strategic exit. And vice versa.
If you haven’t raised money before, understanding the fundamentals would be critical for you.
You can develop understanding of the fundraising process through some of these courses:
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