Sramana Mitra: I could say that you are selling your technology. It’s a rich set of capabilities for the larger companies to personalize their marketing. As a small company, I don’t have that option. I would like similar kind of rich capabilities for the smaller business in a way that is web self-service and doesn’t
Tony Olivito, Partner at Comeback Capital, discusses his firm’s Midwest focused investment thesis.
Sramana Mitra: I completely agree with you, especially as marketing is becoming more of content marketing. You see TV ads but a lot of the brand marketing happens through content. Good content marketing is still rare. I think we do very good content marketing. We basically run a media company and an acceleration program. We
Entrepreneurs are invited to the 487th FREE online 1Mby1M mentoring roundtable on Thursday, May 28, 2020, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your
Sramana Mitra: The personalized content and offers, that stuff I got quite easily. I’m trying to understand more about multi-channel marketing optimization and personalization. Let me try to frame this in the context of the world that’s maybe familiar to our audience. Let’s take the One Million by One Million website. When somebody arrives at
SignalWire CEO Anthony Minessale is building a very interesting programmable communication platform company that has its roots in Wisconsin. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Anthony Minessale: I’m from the Midwest. I live in Wisconsin where
In case you missed it, you can listen to the recording here: 486th 1Mby1M Roundtable May 21, 2020: With Tony Olivito, Comeback Capital
Sramana Mitra: We work with PaaS companies to do their developer ecosystem. We do virtual accelerator partnerships with developer ecosystems. This may be something we can talk about. You said something about empathy. In that interaction, your technology is able to establish empathy. Talk to me more about that. Talk to me a bit more