Terrific PaaS strategy! Osama explains a bunch of use cases that are opportunities for entrepreneurs to build new companies.
All are drawn from their customers.
Sramana Mitra: Let’s start by having you introduce yourself as well as Incorta.
Osama Elkady: I’m one of the founders and CEO of Incorta. Before Incorta, I spent about 20 years at Oracle where I was a developer, director, and eventually ended up becoming a Vice President.
I worked with several large companies around the world. I’ve noted that there was always a challenge of how businesses can access data. It’s amazing how even big companies like Oracle face the same challenge.
We founded Incorta in early 2014. We help companies around the world access information and make sense of the data that they have. Companies today are challenged with collecting data from multiple sources and bringing that data together.
Getting real-time data is very challenging. That’s what Incorta is about. We have the biggest companies in the world as our clients. These are the most valuable market cap companies in the world that are using Incorta to access a lot of information and do things with their data that they couldn’t do before.
Sramana Mitra: Can you double-click down on your positioning and tell me about what customer pain point you are positioning your solution around?
Osama Elkady: The solution can be used by small, medium, and large companies. The companies that get the best benefit from Incorta are companies that are making more than $2 billion in revenue. They operate in multiple countries. They have been growing with acquisitions of a lot of companies. They face the challenge of getting all these data from multiple systems, multiple customers, and multiple ERPs.
Being able to make sense of all this data in real-time is where Incorta shines. This is the segment that we are going after.
Sramana Mitra: You don’t have a sector bias. You’re going horizontally but with those characteristics that you just described.
Osama Elkady: Yes, we see a lot of traction in retail, financial services, and technology companies. Whenever you see that data is important and there’s a lot of operation data that needs to be collected, that is where Incorta shines.
Sramana Mitra: Other than reconciling data across all these organizations, what else can you talk about in this thought leadership interview? What are you doing that is special?
Osama Elkady: There are so many companies moving to the cloud. They are always asking how they can move to the cloud. Should I go to a data lake? Which analytics platform should I use? They spend millions of dollars. Sometimes these projects stop. It doesn’t continue at all just because of the challenge of manufacturing the data and to be able to use it for analytics.
I cannot name companies, but they are some of the largest retailers. For example, the largest coffee retailer in the world collects data from 28,000 stores.
They use Incorta to push all this data to the cloud. Incorta provides that smart data lake. We collect all this data to cloud data storage, which is unlimited. We put all this data in a standard format. Then they can do machine learning and predictive modeling. It also paves the way to incorporate analytics for business users. Data scientists are using Incorta for predictive modeling and highly advanced analytics. They’re not only able to access data but also collaborate around that data in real-time. It’s an end-to-end platform. It provides all the capabilities that the company needs to be able to utilize their data.