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Thought Leaders in Healthcare IT: Force Therapeutics CEO Bronwyn Spira (Part 2)

Posted on Tuesday, Jun 16th 2020

Sramana Mitra: Is there any other component besides post-op instruction and digital physiotherapy?

Bronwyn Spira: We also optimize the patient preoperatively. We engage with our patients about 30 days pre-surgery and help them get ready. We educate them on what to expect for surgery. This is an important piece.

Also during that time, we are able to establish trust and the connection between patient and provider. We typically spend 30 days pre-op and depending on the recovery, 90 to 120 days post-op. 

Sramana Mitra: I understand. What is the adoption level of your technology in orthopedics-surgery centers around the United States?

Bronwyn Spira: We are definitely the first movers. We’ve been in business for 10 years. A couple of our customers were forward-thinking.

Sramana Mitra: Who were they?

Bronwyn Spira: A couple of the early ones were the ones that are focused on delivering value. For example, the Geisinger Health System in Pennsylvania has always been incredibly innovative. Their culture incentivizes providers to lead innovation. They were pretty early on.

NYU is another early adopter. They are focused on value and we’re one of the biggest bundle providers when bundles first came out. Those kinds of systems who were thinking early about delivering value-based care were quick to adopt.

We are now in over 60 health systems across the country. Because we’re working with the top academic medical centers, we are doing a lot of research. We publish over 70 papers in medical journals that speak about the value of technology in how patients engage.

We’ve been fortunate in that our early adopters are thought leaders in the industry. We’ve been able to partner with them to prove our efficacy and publish that. 

Sramana Mitra: Very interesting. Even though you’ve been in this business for 10 years now, would you call these 60 health systems still pretty early adopters?

At the end of the day, 60 is not that large a number. I imagine there are many more health systems that you could be a part of if they were adopting in a more cutting-edge way.

Bronwyn Spira: It’s a very interesting time to be asking that question. With COVID, health systems who were resistant to technology for various reasons have realized that this is actually a very good solution for the future and have moved towards systems like ours to adopt.

Some of the resistance was around, “Would patients actually engage with technology.” We’ve proven that they not only engage, but also embrace and look for digital connections.

Through COVID, virtual care is the only care now for a lot of patients. We actually believe that this is the new normal. Virtual care and enabling patients to connect digitally to their providers is the way of the future. Health systems are seeing that more and more now.

This segment is part 2 in the series : Thought Leaders in Healthcare IT: Force Therapeutics CEO Bronwyn Spira
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