Thought Leaders in Mobile and Social: Corbett Drummey, CEO of Popular Pays (Part 3)

Sramana Mitra: To be perfectly honest with you, I flatly turn down all of these requests. Corbett Drummey: One of the cool things about Popular Pays is that although a brand can use our search tool and find an influencer, we also have an app where creators can view all the open gigs, and they

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Candid Discussion of a Bootstrapper’s Journey through Failures to Success: Robly CEO Adam Robinson (Part 3)

Sramana Mitra: Can you pause a moment there and explain why you were able to deliver these enhanced open rates? What was the trick in that? Adam Robinson: It wasn’t actually the rate. We just aimed for 50% more opens. We built an automation tool where we sent your campaign out. After sending the mails,

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Thought Leaders in Mobile and Social: Corbett Drummey, CEO of Popular Pays (Part 2)

Sramana Mitra: What kind of content are we talking about that Samsung promotes? What kind of influencers are propagating that content? What are the business terms that you are seeing? Corbett Drummey: You can use us to create content of almost any type. We’ve done everything from tweets, blog posts to longer form videos. Most

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Candid Discussion of a Bootstrapper’s Journey through Failures to Success: Robly CEO Adam Robinson (Part 2)

Adam Robinson: My brother came to me, “I’m using this customer review management and email marketing product called Rake Point. I just got an email saying they’re shutting their website down and I need to download the data.” He’s like, “As a really useful product, these guys raised $25 million. I know he spent a

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Thought Leaders in Mobile and Social: Corbett Drummey, CEO of Popular Pays (Part 1)

This discussion explores the evolution of influencer marketing and how brands are working with content creators to gain credibility and leverage. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Popular Pays. Corbett Drummey: I’m the CEO and Co-Founder of Popular Pays. We started in Chicago and did a stint

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