According to a 2018 Research and Markets report, the global B2C e-commerce market is expected to maintain double digit growth through 2021. Ontario-based Shopify (NYSE:SHOP) is a leading cloud-based commerce platform that helps SMBs run their business through both physical and digital storefronts.
Sramana Mitra: In a way, it kind of feels like some of these fat startups need to happen because there’s so much fragmentation in every single workflow right now. Marketing is one them. Content marketing is one of them. Digital marketing is one of them. Wherever you look, there’s so much fragmentation in capabilities. Yuval
According to India Brand Equity Foundation, the automotive industry in India is expected to reach INR 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026 driven by increasing middle-class income and a young population. Droom is one of the leading Indian online auto portals that targets this segment.
Sramana Mitra: If an entrepreneur takes $6.5 million in seed, how much ownership does he have left in the company? Preeti Rathi: Entrepreneurs have to be careful about making sure that they manage the valuation from that perspective. It isn’t really a good idea to give up so much of the company that it actually
Yuval Ben-Itzhak: Using newer digital channels to reach their audiences indicates that they need to master that specific content ad. They need to have analytics. They need to have measurement to help produce the content. For digital marketers today, there are many channels to reach their audiences. Each of these channels has its unique content type and
The 26th South by Southwest interactive festival was held in Austin, Texas last week. This feature from Austin 360 looks at the winners of the gaming awards. Red Dead Redemption 2 and God of War were this year’s big winners. For this week’s posts, click on the paragraph links.
Sramana Mitra: Talk to me a little bit about trends that you see in your deal flow. So if you look back on the last 12 or 18 months of deal flow, what are the highlights? Preeti Rathi: When I think about that, one thing that I’ve seen is this winner-take-all phenomenon that we’re observing.
Sramana Mitra: So, your previous company was Outbrain. You were the CTO there? Yuval Ben-Itzhak: Yes, that’s correct. Sramana Mitra: Help us bridge from what you did at Outbrain to what you’re doing here. What’s similar? What’s different? How do you leverage that background? Obviously, that was also content marketing. I’ve covered Outbrain for a