Sramana Mitra: Interesting. There’s one more?
Susan Stone: There’s one more. The last one is Canvas, which is based in New York. Canvas is the very first company that measures emotions analytically. I’m very proud of the founder Jared Feldman for really opening up that market for emotional measurement.
He started doing it for television by listening in, real-time, to the Nelson Twitter feed and being able to use natural language processing to bucket the specific emotion that people were feeling about moments in time while watching a television show. That was the first product to us for TV- to be able to tell producers and distributors what your audience thought was funny, or your audience hates that character, or that audience got angry during that moment.
That’s where it started and they expanded that out to do not just Twitter listening but pretty much every social media platform you can imagine. They listened to YouTube comments. So we’re no longer doing only real-time TV. They just launched a really exciting product in the research market that uses that theme AI stack to be able to take the long-form written responses to surveys that are usually scanned by a human who’s trying to come up with something about what people have written in the survey.
The Canvas research software can now process that in a matter of minutes and tell the researcher exactly what their audience is thinking. That’s been a really exciting product and is even used outside of entertainment. That’s been in use by a lot of research organizations now. The theme in our investment strategy has been about the direct connection with the consumer.
Whether you’re a niche brand or a personality for Mighty Network, it’s about having that conversation with your user and your gang. If it’s video, it’s understanding who’s watching your video and why are they watching, and how do you get them to watch more, and how do you delight the customer every time. It’s really about touching the customer and creating that direct connection. That’s what is exciting to us. That’s where Chad and I see the future of video.
Sramana Mitra: Have you ever come across this article that I wrote in 2007? It’s a definition of Web 3.0. It’s a little formula. Web 3.0 = (4C + P + VS).
Susan Stone: I haven’t seen it but I’d love to.
Sramana Mitra: You should see this article and it will feel very relevant to you because of a lot of the ways you’re thinking. It’s something I wrote way back then and it’s still completely pertinent and completely relevant.
Susan Stone: I can’t wait to read it.