Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 3)

Sramana Mitra: What did you need to do in terms of sales and marketing? Precisely, what were the hires assigned to do? Katherine Kostereva: Since the beginning of the company, we invested heavily into both inbound and outbound marketing. We always had sales development. In 2003, we managed to do it just through cold calls.

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Startup Idea: E-Commerce Focused on High-end Ceramics

As with other Vision India 2020 ideas, Gagori was also originally designed as a billion dollar project. It focused on using Japanese and Italian designers working with Indian potters and ceramicists to create high-end dinner sets, vases, platters, pots, etc. You can read it here. Once again, there is a comparable opportunity with some of the same ideas, but

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Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 2)

Sramana Mitra: Let’s go back to the very beginning. I’m going to step you through the process of how you put one foot before the other. How did you get the business off the ground? Who was the first client? How did you win this client? How did the business start to unfold? Stephan Goss:

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Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 6)

Sramana Mitra: What is it about this company that appealed to you and what is your background? Rudy Nadilo: My background is in technology. To keep it simple, I graduated from Northwestern and got my MBA. I ended up being in the advertising industry for the first 10 years. Then I went to the research field because

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Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 2)

Sramana Mitra: Tell me a little bit about you and how this came about. You’re saying that you experienced demand from different countries for CRM. This was 2003? Katherine Kostereva: Yes. Sramana Mitra: How did you get this off the ground? Katherine Kostereva: It was just the two of us – myself and my partner. We

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Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Affiliate Marketing is at the heart of many wonderful bootstrapping stories. It’s inexpensive to get going and profitable quickly, and managed well, can scale substantially. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and

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Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 5)

Sramana Mitra: Were all the hundred customers, most of whom you transitioned into the new common platform, in Sweden? What was the geographical distribution of these clients? It sounds like you really remained close to them throughout this process. Tobi Andersson: I’d like to make one correction. The number of customers were about 30 and

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Thursday, August 25 – 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 318th FREE online 1M/1M roundtable mentoring session on Thursday, August 25, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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