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Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Chart (Part 6)
Sramana Mitra: Where are we in terms of chronology? You figure all these optimizations out at what point? Until what point is it primarily an SEO and content marketing-driven strategy? At what point do you layer on top of the paid search strategy? Ben Dilts: I have to go back and look. It was really in
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Raising Money From Eighty Investors and Steering to a Successful Exit: Ludovic Huraux, CEO of Attractive World (Part 5)
Sramana Mitra: Boredom doesn’t create happiness. Ludovic Huraux: Yes. I really try to keep it in mind. We think about the future all the time, “In the future, I will be happier because I’ll get something.” It doesn’t work like that. You really need to learn to be in the present and really enjoy what
Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 1)
James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree! Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic. James Green: I’m the CEO of Magnetic. Magnetic
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Chart (Part 5)
Sramana Mitra: Your source of bringing people onto the site is all content marketing and SEO? Ben Dilts: There are a couple of channels that have turned out to be tremendous sources of users. Early on, we were featured in the launch of the Chrome web store, which was a big deal with the Chrome
Catching Up On Readings: Fake News
This editorial feature from The New York Times looks at the longstanding problem of the dissemination of fake news stories on social media sites. It says a big part of the responsibility for this scourge rests with internet companies like Facebook and Google, which have made it possible for fake news to be shared nearly
