Sramana Mitra: That brings us to 2012? Moshe Vaknin: Yes, to the end of 2011. Then in 2012, I’m still in mobile. I knew that mobile apps is going to be a big market. I knew mobile apps were going to be a part of our lives. It was not easy at that time. I remember
Sramana Mitra: What size are we talking in revenue terms? James Green: The sweet spot for us is total online sales of $5 million to $100 million. There are a couple of people who are a bit bigger but mostly, they’re in that range. Sramana Mitra: Switching gears, what are the emerging trends in e-commerce
Sramana Mitra: What was the next move? Moshe Vaknin: I co-founded a company called CheckM8. I did like the world of the Internet and I didn’t want to move away from that. I wanted to stay in that field. I realized that I know the ecosystem. We built a rich media platform. When everybody was doing
Sramana Mitra: In the context of that, answer my question on retargeting specifically. You did bring up retargeting as one of the areas that you have specialized expertise in. I’m curious about retargeting specifically. James Green: Retargeting, initially, was just an end of the shopping cart. You chase them to say come back with a