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Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 1)

Posted on Wednesday, Feb 17th 2016

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Tod has built an interesting online education company focused on specific niche course types. Read on to learn more. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?

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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 3)

Posted on Wednesday, Feb 17th 2016

Sramana Mitra: You got some little bits and pieces of revenues and customer validation going. What’s the next major milestone? Robert Moore: I mentioned that we were working out of my attic. What I didn’t mention is we didn’t have any air-conditioning in that attic. We started in October 2008. It was all well and

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Bootstrapping to $27 Million from Arizona: Jeremy Young, CEO of Tanga (Part 7)

Posted on Wednesday, Feb 17th 2016

Sramana Mitra: Given that you know nothing about me and you’re showing me something that doesn’t work for me at all, how do you take a prospect like me and turn me into somebody who can actually find useful things on your site? Jeremy Young: You would have to give us your email address and

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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 2)

Posted on Tuesday, Feb 16th 2016

Sramana Mitra: I presume you guys started the company with your own money? Robert Moore: We did. It was not a lot of money. It was about $10,000 in total between the two of us. Sramana Mitra: Who built the software? Who wrote the code? Robert Moore: I wrote the original version in my attic.

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Bootstrapping to $27 Million from Arizona: Jeremy Young, CEO of Tanga (Part 6)

Posted on Tuesday, Feb 16th 2016

Sramana Mitra: There is a company that we have done a case study on in Utah called Steals.com that’s in the baby product category and that does one deal a day. Jeremy Young: Exactly. This was before any of those companies existed. We’ve been doing this for almost 10 years now. Sramana Mitra: When you

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Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 7)

Posted on Tuesday, Feb 16th 2016

Nick Hedges: At the same time, the current CEO was facing unfortunate circumstances. Two weeks after he joined the company, his wife was diagnosed with cancer. He spent two years as the CEO of Velocity, or Leads360 as it was called then. All the time, he and I knew that he was not going to

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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 1)

Posted on Monday, Feb 15th 2016

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  True to the 1M/1M mantra, here is yet another story of a high-growth SaaS company that was bootstrapped first, and then has gone on to raise $22 million. Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were

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Bootstrapping to $27 Million from Arizona: Jeremy Young, CEO of Tanga (Part 5)

Posted on Monday, Feb 15th 2016

Jeremy Young: The second company was called Uberplay. That was a company that was going to take the best games out of Europe and trying to get the license for English-speaking markets, produce these games in China or Europe, and distribute them in the United States. We went over there and signed a lot of

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