Sramana Mitra: Let’s take maybe three customer use cases and talk us through how you have optimized their campaigns. Ryan Golden: We work with a lot of QSRs. As opposed to traditional ways of just drawing the radius around their stores, we focus on taking a macro location in finding pockets or areas where lift is occurring.
Mike Baukes: When most companies think about their transformation effort from an analog process to a digital process, they really want faster speed for delivery of those development activities. The reality is that a lot of organizations have this massive skill shortage that they really need to transform their workforce to be able to take
By Guest Author Soren Petersen Although all startup founders of design driven startups are passionate – still 92% of them will fail within three years, according to a joint Berkeley – Stanford study. While passion may be a core capability, it can hardly be called a competitive advantage, so, what characteristics separate a design-centered founder from
This discussion delves into location based mobile advertising optimization, an emerging arena that will likely grow substantially. Sramana Mitra: Let’s start by introducing our audience to Moasis and yourself. Ryan Golden: I’m the co-founder and CEO of Moasis. We provide in-flight location optimization. We discover location opportunities for brand marketers and ad agencies at scale
Jaime Ellertson: Let me now answer your question on growing areas of our business where we see opportunities. When we think of corporate with information exchange, they spend in the neighbourhood of $5 billion dollars a year on the physical buildings that all their employees are in. The reality is when someone leaves that building or
Entrepreneurs are invited to the 300th FREE online 1M/1M roundtable mentoring session on Thursday, March 31, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Just like your credit score, your security score is an important metric to track. Read on to see what’s happening in that realm. Sramana Mitra: If one of you could give us some background about UpGuard as well as the two of you, that would be great to begin with. Mike Baukes: We’re a company
This feature from Information Week looks at disruption in the data warehouse market and how traditional and new vendors have shifted their placements in Gartner’s Magic Quadrant report for 2016. For this week’s posts, click on the paragraph links.