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Bootstrapping to $15 Million in Three Years: Connatix CEO David Kashak (Part 1)

Posted on Monday, Dec 5th 2016

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.

Extraordinarily tight, disciplined strategy and execution has enabled David to build a tremendously fast growth company with a small team. A lot to learn!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

David Kashak: I was born in Israel. I grew up in Israel and studied engineering at Tel Aviv University. After studying, I started as a programmer in a cyber security company in Israel. At one point, they offered to relocate me to New York. That offer was very interesting because I wanted to get more exposure to business. I moved to New York.

I started as a Product Manager but I always had a passion for business. A couple of years later, I ended up heading the entire business unit in the US. I call it my previous life where I was involved with cyber security, governments, and law enforcement agencies. I wanted to do something a little bit different, so I left that company.

I joined Conduit. It’s a company that specializes in Internet monetization. I was their first employee in New York. I was doing business development. Back then, one of the biggest challenges for a mobile publisher was to monetize their app and mobile traffic. At that time, native advertising became the big buzzword in the industry.

Sramana Mitra: What year are we talking?

David Kashak: 2013.

Sramana Mitra: You were in Conduit in 2013.

David Kashak: Correct. Native advertising could be a great monetization tool for mobile publishers. Up until then, there were those small banner ads that didn’t make money for them. They didn’t have a good way to monetize their mobile traffic in a non-intrusive way. That’s how I came up with the idea of Connatix. It started with mobile and later on evolved to different platforms.

Sramana Mitra: Let me probe a little bit here. What struck you as the business opportunity in what you saw?

David Kashak: The business opportunity was very simple. I was talking with publishers all day long. We were offering them the product that I was working on for Conduit. The biggest question they have is, “What’s the CPM?” The CPMs that they were getting from other monetization tools were very low. I was thinking that there must be something that can provide them higher CPMs for their mobile traffic. I thought that if I’m able to provide them a tool that will allow them to monetize their mobile traffic on a higher CPM and not be as intrusive, it could be something that they will like and that can work for them.

This segment is part 1 in the series : Bootstrapping to $15 Million in Three Years: Connatix CEO David Kashak
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