Moving a Technology Company from Israel to America: Perfecto Mobile CEO Eran Yaniv (Part 6)

Sramana: When it comes to the device platform, where do you see the maximum activity? Does it roughly correlate with the market share of the operating systems?

Eran Yaniv: I don’t think there are any surprises. It correlates very nicely with the operating systems. As a specific platform, the iPhone 5 is a highly utilized platform in our cloud. From an operating system perspective, Android has the most use. The market is starting to believe that Windows will become important for a segment of the market. We have received a lot of demand for Windows-based handsets. We correlate with the market, but we serve more than what the platform’s actual market share is at.

Sramana: What about BlackBerry? Is the same trend there?

Eran Yaniv: We have requirements for BlackBerry. I need to be honest and say that it is not as high.

Sramana: Are the requirements for Windows 8 coming from the corporations?

Eran Yaniv: It started from the mobile operators, and they are now coming from mobile operators.

Sramana: I think it is a bit unclear right now on where that will go. They seem to have some traction, and we just don’t know how it will play out.

Eran Yaniv: Agreed. The demand that we see is a massive demand. The people who need to serve on this platform, to any fraction of their customers, place the demand for that operating system on our platform.

Sramana: You initially raised about $3 million from Carmel. Have you gone back and raised more money?

Eran Yaniv: We raised an A1 round very shortly after the money from Carmel arrived. We followed that up with a B round and a C round. Globespan led the C round.

Sramana: What is the total that you have raised?

Eran Yaniv: The total capital raised by the company is around $30 million.

Sramana: Where are you in terms of revenue at this point?

Eran Yaniv: We are in the low tens of millions of dollars.

Sramana: In terms of growth rate, what is it going to make to leap forward? What does your business forecast look like?

Eran Yaniv: We believe that we have a very strong market in which we are the leader. We are only scratching the surface of what we can do in this market. In 2012 we were selling a single product for functional testing to the enterprise segment. This year we will be selling three products; functional testing, performance testing and monitoring. I am guessing that we will do things around security and that we will create different scales of the product. We are already seeing this as a requirement from the market.

We are looking at additional segments and creating partnerships. We have created a very strong ecosystem of partners from global system integrators to regional testing houses and technology vendors. We can address various aspects of the business through large enterprises through the mid-market. Since 2010 we have doubled our revenue every year, and that is the plan for this year as well. I think we are looking at a situation where we can grow into a very large and successful company. I am not looking at any short-term exits.

Sramana: Are you sufficiently capitalized to deliver to that trajectory?

Eran Yaniv: At this point it seems that we are sufficiently funded, especially when you consider the funds we generate on our own. We could make all types of decisions. We do want to maintain flexibility at this point.

This segment is part 6 in the series : Moving a Technology Company from Israel to America: Perfecto Mobile CEO Eran Yaniv
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