The Promise Of E-Commerce

Whichever way you look at it, the web has become the place for commerce. Online spending grew again over 2011, and the growth rate has outpaced that of traditional brick-and-mortar stores. While many chain retailers’ online sales are growing, their store sales are shrinking. For the longest time, entrepreneurs wanting to venture off on their

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 7)

Sramana: What was your strategy for funding appssavvy? Chris Cunningham: Our strategy for raising money was basic. We started in early 2008 by bootstrapping. Both Michael and I put our American Express cards to the limit. We got buy-in to the business on our own dime. We were talking to friends and family as well

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Outsourcing: Rick Ferry, COO of C3 (Part 7)

Sramana Mitra: The sectors that you talked about, are these sectors that you have major strategies to penetrate with onshore offerings? Rick Ferry: Yes, we do. We identified those fairly early on. We’re working with the companies that have accepted our services, thankfully, not only to bring them up here in the U.S. and do

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An Underused Tool For Job Recovery

As the U.S. economy continues to hiccup, large-scale entrepreneurship is a badly needed remedy. In transitioning hundreds of thousands of people to self-employment and job creation through entrepreneurship, incubators look like an extremely helpful tool. But we need to produce more of the most effective incubators.

Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 6)

Sramana: How do you price that model ? How do you sell an activity to an advertiser? Chris Cunningham: We actually don’t sell an activity to an advertiser. We sell them an audience. Our ad is triggered by activity.

Outsourcing: Rick Ferry, COO of C3 (Part 6)

Sramana Mitra: Let me clarify a few things. Universities are not known to train call center reps. What are you talking about? Rick Ferry: Not so much training the call center rep per se, but training the student with a desire to matriculate in a related field. So, maybe in computer engineering, computer sciences, marketing,

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Why B-Schools Set Up Entrepreneurs To Fail

By Sramana Mitra I know I am entering highly contentious territory. Academia generally looks down upon entrepreneurs even as they teach entrepreneurship in business schools and other university programs around the world. Meanwhile, I have come to observe that most business school programs have an extensive emphasis on fundraising, especially from venture capitalists, and little

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Thursday, Feb. 9: 115th FREE Online 1M/1M Roundtable For Entrepreneurs

Entrepreneurs are invited to the 115th FREE online 1M/1M roundtable on Thursday, February 9, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to

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