By Sramana Mitra and guest author Sudhindra Chada SM: Enterprise sales cycles tended to be pretty long, especially when there was a complex sale involved. What you are saying is today, you may have figured out a way to use these sales 2.0 techniques to shorten that sales cycle. Is that a fair statement?
By Sramana Mitra and guest authors Shaloo Shalini and Bhavana Sharma SM: Right, which is where startups play very well. Startups start with the lead users and begin developing the market, and once they gain momentum and have validated the space, you pick them up and deploy them to a broader population. DF: So, I think going
By guest author Praveen Kumar Hospitality Star offers end-to-end solutions based on a SaaS model for the hospitality industry (hotels, casinos, food and beverage, and educational institutes) in the areas of learning, knowledge management, procurement, and business process and reporting solutions.
SM: Tell me about the origins of BlackLine. What was it and how did you get it started? TT: Officially I started it in 2001, but it really got going in 2002. I started it as a wealth management software company, and I used the money I made from SunGard to fund it.
By guest authors Irina Patterson and Candice Arnold Irina: What is your criterion for market size? Geoff: There are exceptions to this, but I tend to only want to invest in startups that have significant or large upsides. I try to avoid putting fixed numbers on that other than I have it in my mind.
By Sramana Mitra and guest author Sudhindra Chada SM: Let’s talk a bit more about touching prospects. Let’s say it’s not sales or marketing touching the prospect, but inside sales. In your experience, what does touching the prospect look like?
By Sramana Mitra and guest authors Shaloo Shalini and Bhavana Sharma DF: The other area I think of as white space is, if you think about the cloud, if everything plugs into the cloud, it’s like an economy. You need people to be able to make that market, and there are lots of impediments to doing
SM: After you gave up freelance programming, did you find a job? TT: I received a job offer from ADS Associates, but I was five months pregnant. My mother told me that I had to tell them I was pregnant; otherwise, they would never trust me.