By Sramana Mitra and guest author Shaloo Shalini SM: Can you talk a bit more about what these GCI order to cash components are, what vendors do they come from, and what the organizing principle of this environment is?
By guest author Irina Patterson Irina: Do you think in terms of equity? Russ: I don’t have an ownership threshold. I don’t say, I wouldn’t do this unless I can have x percent. Irina: Do you think about the returns that you might be getting over a period of time? Russ: The majority I’ve done
This week the blog kicked off a new series, Thought Leaders In Sales 2.0, to explore the changing relationship between sales, marketing, and customers. The first company to be profiled is rich media creator Brainshark.
By Sramana Mitra and guest author Sudhindra Chada SM: On the topic of LinkedIn and Rolodexes, what are your thoughts on outbound selling principles? DF: Strategic selling, solution selling, customer-centric selling, targeted account selling; I could list ten more. I am a student of the sales process. All of those books and all of those
SM: Your message is that you need to prioritize and that your priorities can change over time. Is that correct? TT: Yes, but you need to keep your family first. SM: That is not always possible. If your company is going through a crisis you have to put it first. TT: For stretches, yes.
By guest author Irina Patterson Irina: If an entrepreneur decides to seek funding from you, what is the best way to reach you? Russ: I am maybe the easiest person in the world to get a hold of. I will meet with almost anyone if I think there is some interesting reason to do it.
By Sramana Mitra and guest author Sudhindra Chada SM: Is that normally in terms of blogs? DF: Blogging is a big part of it. Twittering is a part of it. Brainshark is a part of it, putting out rich media communications in the community. So, the social media world in my view is just another
This section of the interview contains details on why GCI chose cloud and what are the components of their ‘order to cash’ workflow.