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Nokia in India

Posted on Tuesday, Jan 23rd 2007

Market Share of the handset market: 79%

4 Major Segments:

Live – New Users

Connect – More evolved users who look for more functionality, features and connectivity. Accordingly, phones in this segment would have GPRS, camera and music capabilities.

Achieve – Enterprise users who need to have business functionalities in their phones.

Explore – High end users; most prominent segment for the company in the coming years; five different areas – applications, imaging, mobile TV, music and gaming.

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[…] Nokia has many other strengths. Foremost is their absolute dominance of the low-end market. It dominates India, the fastest growing Mobile market in the world, with 79% market share. iPhone is not even an issue […]

Sramana Mitra on Strategy » Blog Archive » iPhone and the Future of Nokia Tuesday, April 24, 2007 at 9:11 AM PT

[…] Nokia has many other strengths. Foremost is their absolute dominance of the low-end market. It dominates India, the fastest growing Mobile market in the world, with 79% market share. iPhone is not even an issue […]

Sramana Mitra on Strategy » Blog Archive » iPhone and the Future of Nokia Tuesday, April 24, 2007 at 9:11 AM PT