Market Share of the handset market: 79%
4 Major Segments:
Live – New Users
Connect – More evolved users who look for more functionality, features and connectivity. Accordingly, phones in this segment would have GPRS, camera and music capabilities.
Achieve – Enterprise users who need to have business functionalities in their phones.
Explore – High end users; most prominent segment for the company in the coming years; five different areas – applications, imaging, mobile TV, music and gaming.