Segments & Lifestyles: Working Women

Here is a report on the state of the internet in terms of targeting the Working Women demographic, a highly desirable segment, yet seemingly somewhat underserved from an advertising inventory point of view.

Some possible positionings for content and services that would capture the attention of this audience:

– A Personal Shopping service for the time-starved professional woman who is also stylish.
– Career Management issues for ambitious women who also want a family. Small children often disrupt promising careers. Alternately, ambitious mothers often raise dysfunctional, unhappy children.
– Issues of women who are more successful than their spouses.

As I write this post, it makes me wonder whether I have many female readers … do I? If yes, please speak up, my friends.