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Hollywood Disenfranchised

Posted on Monday, Jan 23rd 2006

Video as a micro-content category is increasingly gaining momentum, as statistics such as this become available: Apple Computer Inc.’s iTunes store, which was the first to secure a major licensing deal to sell TV content online last October, sold more than 8 million videos in three months.

AtomFilms Studio is a new effort from Atom Entertainment, focusing on the same opportunity, and intends to produce short films.

Most interestingly, this niche is likely to trigger a broad array of new small businesses, each with a different nuance, segment focus, and style.

Hollywood hierarchy will encounter further defiance.

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