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Web 3.0 & Online Health (Part 1)

Posted on Monday, Aug 20th 2007

Overview

Online Health is definitely attracting eyeballs and the recent data released by comScore proves it. On an average, 31% of the total U.S. Internet users or 55.3 million U.S. Internet audience visited health information sites each month during the first quarter of 2007.

The online health segment grew by 12% in 2006. These sites are generating health consciousness among the users at a scale unknown before.

A survey conducted by JupiterResearch in 2007 on the behavior of the online health care consumers throws up some interesting facts. JupiterResearch estimates that almost two-thirds or 65% of the total U.S. online healthcare consumers click on the search results because they are relevant. Around 10% of the above Internet users conducted research for their spouse and 6% for a child.

Consumers seek online healthcare information mostly for specific health conditions, including depression (2.9 million unique visitors), bipolar disorder (1.8 million unique visitors), and insomnia (1.7 million unique visitors).

In Q1 2007, the top health-related search keywords were “pregnancy”, (was entered more than 17 million times), followed by “cancer,” “flu,” and “fitness,” each of which generated at least 15 million searches.

More than 66% of the online health researchers searched for information on drug side effects and 53% looked for drug safety information. Condition-focused information was sought by 53% of visitors, while patient information and support programs were sought by nearly one-third of all visitors (29%).

Approximately, 19% of the online health audience used their favorite site while searching for specific health-related information. This clearly indicates that there is no favorite site that serves everyone’s purpose and most information seekers use search engines. Google is exploring a Health Portal and vertical search engine.

(To be Continued)

This segment is part 1 in the series : Web 3.0 & Online Health
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[…] [Part 1] [Part 2] [Part 3] [Part 4] […]

Web 3.0 & Online Health (Part 5) - Sramana Mitra on Strategy Friday, August 24, 2007 at 7:12 AM PT

[…] [Part 1] [Part 2] [Part 3] [Part 4] […]

Web 3.0 & Online Health (Part 5) - Sramana Mitra on Strategy Friday, August 24, 2007 at 7:12 AM PT

[…] Web 3.0 & Online Health (Part 1) (tags: web3.0 web 3.0 healthcare) […]

links for 2007-08-27 « Las Vegas Real Estate News Sunday, August 26, 2007 at 11:28 PM PT

[…] If you have the problem of head lice or are looking for some of the best diet tips ever, chances are that you would head to WebMD’s (NASDAQ: WBMD) health portal to find your answers. More serious illnesses like Diabetes and Cancer drive tremendous traffic on health portals, WebMD being one of the largest in the category. […]

WebMD Has Tremendous Growth Ahead - Sramana Mitra on Strategy Friday, August 31, 2007 at 6:47 AM PT

great series of the activity in the online health sector. I just finished reading all 4 sections and I think it’s one of the best overview I’ve read in a while.

Steven Krein Wednesday, September 5, 2007 at 11:57 PM PT

[…] Web 3.0 and Online Health […]

Web 3.0 and Verticalization - Sramana Mitra on Strategy Thursday, September 6, 2007 at 6:40 AM PT

Thanks, Steven. Glad you enjoyed it.

Sramana

Sramana Mitra Thursday, September 6, 2007 at 10:33 AM PT

[…] Finally, one other link to a series of excellent blog articles about the growth potential for Online Health, check out Sramana Mitra’s excellent blog, Sramana Mitra On Strategy, specifically the 5 article series Web 3.0 and Online Health. […]

A discussion about Personal Genetics » "Speaking of Amway, what are YOUR thoughts on...?" Tuesday, August 5, 2008 at 12:45 PM PT

[…] I’ve recently come across a series of insightful articles about the growth potential for Online Health, and recommend you too check out Sramana Mitra’s excellent blog, Sramana Mitra On Strategy, specifically the 5 article series Web 3.0 and Online Health. […]

Sramana Mitra on Strategy: Web 3.0 and Online Health » "Speaking of Amway, what are YOUR thoughts on...?" Tuesday, August 5, 2008 at 12:58 PM PT

[…] of a live online Q&A and audience polling session. The addition is one way in which their Community feature just seems to be getting better each […]

Consumer Internet Roundup: WebMD, Blue Nile - Sramana Mitra on Strategy Wednesday, August 20, 2008 at 8:54 AM PT

[…] Online Health: Himanshu pointed out this very good article on Web 3.0 and Online Health. It has got lot of data about the online health players in the US market. I am looking for similar data in the Indian context for my startup LifeMojo. […]

[On Web] Online Health, Seedcamp, Marketing « Varun’s Blog Sunday, September 21, 2008 at 4:27 AM PT

[…] http://sramanamitra.com/2007/08/20/web-30-online-health-part-1/ […]

Web 3.0 & Online Health « Himanshu’s blog Monday, September 29, 2008 at 10:43 PM PT

I think we are going to see more health related things going on line. Won't be surprised to see a personal trainer app.

core stability Wednesday, August 11, 2010 at 4:49 AM PT

Google killed off their health portal recently – I'm not sure why they couldn't make it happen. Your 19% statistic on doctor search site brand loyalty is very interesting. It definitely shows that people are using search engines to find information on their doctor such as address, hours and phone number and as long as they click and get what they need they are happy. Top three sites showing up for doctor search names appear to be healthgrades.com, http://www.vitals.com and http://www.ucomparehealthcare.com followed by dozens of other sites who seem to have less content that the previous mentioned sites. My guess is that when Google Panda rolled out the sites with the most data rose to the top.

Matt Tragna Thursday, August 18, 2011 at 8:35 AM PT

Nice article on online health users. Your article indicates a good chance for health professional to use online portals to serve even better and also vast sect of audiences.. Thanks……..

ranga Tuesday, October 18, 2011 at 12:26 AM PT

very good post

rani Wednesday, June 27, 2012 at 2:37 AM PT