Top 10 Online Advertising Trends Of The Decade

Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, and mobile advertising is at $2 billion. With the rise of Asia, Africa, and Latin America, mobile advertising will gain momentum. Let’s take a closer look. >>>

Top 10 Vertical And Local Web Trends For The Decade

I have long been a fan of the verticalization trend on the Web. It led me to define one of the most referenced frameworks for Web 3.0.

It has become increasingly possible to reach people in faraway places using the Web. And it has also become possible to hyper-target, and access and offer highly localized, specialized, and verticalized services. Both trends will continue, but to make money, the verticalization and localization trends look more promising to me, although cases like Facebook and Groupon speak to the contrary. Let’s put it this way: there will be a few large, global players. But there will be millions of smaller, niche, localized and/or verticalized businesses that will continue to open up entrepreneurial opportunities around the world. The latter is directly in line with our One Million by One Million work, and a trend that powers our mission for the next decade. Also relevant is my Web 3.0 = (4C + P + VS) formula. In particular, niche e-commerce is a vibrant trend that will continue to grow. Sub-trends like group-buying and daily deals will be layered on top of any niche to create more traction. Let’s take a look at the top 10 trends driving the vertical and local Web. >>>

Blue Nile, WebMD Seeing Success With Mobile Apps

According to Forrester, online retail sales in the United States will increase 16% over the year to $52 billion this holiday season. In a survey of 4,700 U.S. online consumers surveyed for the report, 37%said they expect to make holiday purchases on the Web this year, compared with 30% in 2009. Mobile phones are also expected to play a bigger role this season, with 18% of U.S. online adults planning to use their mobile devices to compare prices and 16% to use their phones to locate a nearby store. >>>

Top 10 Tech Trends For The Decade

2010 is drawing to a close. Mark Zuckerberg has just been named Time’s Person of the Year. We’ve been covering various tech companies and entrepreneurs since 2005, and this year, here is a quick synthesis of what look like the major trends from where I sit: >>>