By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy.
These past few weeks, we have pretty much been living and breathing money management in our quest to find ways to improve the design of the user experience. Now it’s time to choose the lucky website to be redesigned. Quicken? Mint? Yodlee? >>>
SM: How do you market to your customers? How do you get them to come to your website to sign up the first time?
EM: We have a multi-pronged and sophisticated approach. We get all of our business through a combination of web and referrals. It is split 50/50 between natural search and pay-per-click programs. >>>
Zero-In this week addresses the brain drain from technology to finance. In US and India’s Tech Dilemma, I have highlighted a significant missed opportunity for US universities, colleges, high schools, even community colleges, to address ASAP.
If you can, try to get your alma maters to address this issue.
SM: Your company was able to build this into a $150 million business segment. How many hospital groups did that constitute? I am not looking for accurate numbers, just something to give us a sense of the market environment at the time.
EM: For Lawson we started with a handful of hospitals in the early days. By the time I left in 2004 there were over 500 clients representing well over 2,000 hospitals. >>>
Eric Morgan is the CEO of AdvanedMD, a top medical billing software service. He has over 25 years’ experience in technology and medical application companies. He has served as a VP at Lawson Software and as the CEO of StatCom.
SM: What I would like to do first is understand both your background and the background of the company.
EM: I have been in the technology industry for over 25 years and have worked with a variety of vertical segments including retail, wholesale distribution and manufacturing. In the mid 1990s I started my career in healthcare IT. >>>
If you were not able to attend this morning’s roundtable, here is the recording: >>>
You can come to the room directly by clicking here at 11:30am.
SM: Most public utility commissioners are appointed to their positions and are not energy experts. Who educates them?
CE: They are dependent on their staff and on the utilities themselves. >>>