Near Field Communication On The Verge Of Realizing Its Potential (Part 4)

By guest author Nalini Kumar Muppala

NFC: We Need Innovative Use Cases

People need an incentive to embrace a new technology. By far, the biggest hurdle to NFC adoption is the absence of a compelling service. NFC should be used to make interacting with technology intuitive and natural. >>>

Positioning Discussed On BlogTalkRadio

Kenneth Darryl Brown and Sramana Mitra recently discussed her book Positioning: How To Test, Validate, And Bring Your Idea To Market on BlogTalkRadio’s The Passionate Entrepreneur! You can listen to the entire interview here.

Positioning by Sramana Mitra is available from Amazon.com and Flipkart.com.

Next 1M/1M Strategy Roundtable For Entrepreneurs On Thursday, October 14

Entrepreneurs looking to discuss positioning, financing, and all aspects of a startup venture are welcome to attend the next FREE online strategy roundtable for entrepreneurs with Sramana Mitra.  The roundtable will begin at: 11 a.m. EDT/8 a.m. PDT/8:30 p.m. IST on Thursday, October 14, 2010.  Please join us and let other entrepreneurs know. You can find more details and register here.

Accelerating Global E-Commerce: Adyen Cofounder Peter Caparso (Part 1)

Peter Caparso is a cofounder of Adyen, a global e-commerce company which provides outsourced Internet payment services. Prior to cofounding Adyen, Peter worked at various companies ranging from Fortune 500 firms to startups before becoming a key figure at Bibit. In 2004, Bibit was acquired by the Royal Bank of Scotland, where Peter then headed the global e-commerce sales and account management teams for the United States. Peter received his MBA with a concentration in finance and strategic management from Boston College and holds a BA in economics from Villanova University.

Sramana: Peter, let’s begin by reviewing your background to explore the genesis of your company.

Peter Caparso: I started right out of college working for New England Telephone. I had received my undergraduate degree from Villanova University. After working for one year, I went to Boston College at night and earned my MBA. >>>

Catching Up On Readings: Investors All Over The Map

This week’s Seed Capital From Angel Investors series features angels from Chicago, Montana, and Southern California. Click on the full article to read these and the rest of this week’s posts. >>>

Near Field Communication On The Verge Of Realizing Its Potential (Part 3)

By guest author Nalini Kumar Muppala

NFC: Hardware Vendor Strategies

The Nokia Factor

In spite of the recent turmoil in handset vendor market, Nokia is still the dominant player. After the company announced its intention to add NFC to all its smartphones in 2011, other players have had to ramp up their NFC plans even if they were reluctant earlier. Apple and Qualcomm are reported to have hired NFC experts. >>>

Building India’s Amazon: Flipkart CEO Sachin Bansal (Part 7)

Sramana: Does your customer base access Flipkart only through desktops and laptops?

Sachin Bansal: We have mobile commerce, but it has very little traction. >>>

Near Field Communication On The Verge Of Realizing Its Potential (Part 2)

By guest author Nalini Kumar Muppala

NFC Turf War

There are two parts to NFC. The mobile aspect of NFC communication (antenna, modulation-demodulation etc.) are handled by the NFC chipset, just as in any other connectivity technology. Security element (SE) manages the security aspects. The architecture of a mobile phone allows different implementations of SE: embedded in the phone, on the subscriber identification module (SIM), or on a removable medium such as an SD card. Each SE, irrespective of where it is located, is assigned a unique serial number that identifies the device during transactions. The SE includes an on-board microprocessor and secure memory area that houses applications, cryptography elements, and user credential such as payment details. The SE, then, is where NFC will be played out. Given the option to implement SE in multiple  places, vested interests are pushing for different models that would benefit them most. >>>