The field of educational technologies is going through an exciting period. From massively open online courses (MOOCs) like MIT’s OCW or edX and Khan Academy to a range of tablet and smartphone applications, the field is rife with exciting innovations that have dramatically changed the face of education. There is a higher degree of self-learning and from a ‘sage on the stage’ model, education has evolved to a ‘guide on the side’ model. And in niche areas of education like special education where the ‘guide on the side’ models are the norm, there is a revolution happening, aided by the tablet and the various applications.
In the 1M/1M program, I came across one such innovative company, India-based Invention Labs, in the field of special education. With its latest innovation, called FreeSpeech, it addresses a growing problem encountered by children with special needs. For every 88 children in the US, one child is diagnosed with autism. The incidence of dyslexia is 15 percent of children in the US educational system. There are about 6 million kids with special needs in the US and a total of 24 million in the US, Canada, Europe, Japan, Korea, and West Asia. There is a growing need to help kids with speech disabilities develop communication and language.
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Sramana Mitra: Let’s say I had my first Huddle account set up because I’m a client of WPP. My employer is also going to use Huddle, what happens? Do you create duplicate accounts? How does that resolve?
Andy McLoughlin: You have your own account. You’re paid for by whoever is managing your account. If you’re a WPP employee, you’ll be paid for by WPP.
Sramana Mitra: When you look at those early adopters of your technology, what strikes you as the common characteristics of these kinds of players? What were they doing that made them early adopters?
Don Kassner: They had those typical early adopter feature sets. They understood that they needed to take their online education service to another level. They were looking for unique technologies that would allow them to do that. They’re no different than most early adopters because they’re on the leading edge of what they demand within the marketplace. That has changed since that time. But in the early days, it would be schools like California Southern and Troy University who were entrepreneurial. They’re risk takers. They do different things and those were the ones that were eager to try the solution.
Alastair Mitchell: There’s been lots of news flicking around about how people’s entire personal online lives have been hacked through telephone phishing. Companies like Apple and Amazon who have incredibly strong hardware, software, and security in place have their security negotiated because the processes they had in place allowed a human operator to give out key information. This is exactly the kind of thing that we have been very focused on for a long time. The accreditation of ISO 27001 is absolutely key for not only the security of the information in data centers and in transit but also the security of our offices and processes.
Sramana Mitra: You gave a presentation to a group of universities explaining that there’s something that you wanted to do and they resonated with that. Could you explain what that pitch was?
Don Kassner: We got up and showed what we were doing at Andrew Jackson University with this remote proctoring product that we had developed, which we were calling ProctorU. Essentially, it was a product demonstration at this particular education conference.
Andy McLoughlin: The other key trend is the mobile trend. The way that people expect to work has changed. The idea of the office as ‘four walls that you’re in from nine to five and forget about when you leave’ has disappeared. I think we are all 24-hour knowledge workers now. Combine that with the fact that we have a minicomputer which fits in the palm of our hands that is as sophisticated and powerful as the one at your desk five years ago. It’s amazing. You look at the whole industry that has blossomed around the bring-your-own-device (BYOD) phenomenon and the ability for businesses to leverage the fact that their users are spending money on hardware has changed the way that CIOs think about capital outlay.
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One of the chief bottlenecks of the adoption of online education has been the lack of ability to handle testing in a secure fashion. ProctorU addresses that gap and is growing at a nice clip.
Sramana Mitra: Don, let’s start at the beginning. Tell me about yourself. Where are you from? Where were you born and in what kind of circumstances? It sounds like you have multiple co-founders, so if you could also introduce the cast of characters, that would be great.
Don Kassner: My name is Don Kassner. I’m from the San Francisco Bay Area. I studied and taught at San Jose State University where I earned my bachelor’s and master’s in Economics. In 2005, I had the opportunity to take over a small accredited correspondence college in Birmingham, Alabama called Andrew Jackson University. I moved out to Alabama to take over as President and converted the university from paper-based to wholly online. During that time, I hired a guy named Jarrod Morgan. Jarrod became the Director of Technology.
Sramana Mitra: Interesting. That’s very clear. Obviously, SharePoint has been one of the main Intranet and Extranet building tools in the market. What else do you view within your space?
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