My perspective in what’s happening in the cloud is reasonably deep because I’ve been living in it for so long. The three trends that I see at this point won’t probably be new to you. The way that I packaged them might shape what it is we’re doing here for Scribe. Number one is the tsunami that is the cloud. It is growing exponentially faster and especially within the last year. Despite all the negative stories regarding concerns of privacy, security, and the bias against using cloud in certain geographies, there’s an acceptance now that the value of cloud is so overwhelming that it seems like some of these concerns are just eroding. The ubiquity of the cloud is all but assured. That’s the number one driver. >>>
Sramana Mitra: Can you give an example of what type of things are sports teams trying to do with that kind of data?
Lou Guercia: Let’s take the Oakland A’s, for example. You are a baseball fan. They are able to correlate your name and your credit card information to the games you’ve attended such as home games at the Oakland A’s park that you’ve attended. In this case, Oakland A’s will know who sat in what seats for what games. They’ll also know whether or not you’re sitting in one of the regular seats or if you’re a high-flyer and you’re a corporate box holder. They’ll correlate for what games you tend to rent out the big box and then they’ll basically begin marketing to you when teams of that name come up again or if they tend to see that you’re a person that will purchase tickets when East Coast teams comes to your West Coast park. >>>
Sramana Mitra: If you were to synthesize in this case study, what specifically is your value addition to this use case? Can you summarize and align?
Lou Guercia: Microsoft would say they have the technology assets to solve the challenges that the state is experiencing. Tribridge has worked with other states’ Department of Corrections and brings in industry expertise, having understood the workflow, the disparate types of data sources that are required to develop a world class system for incarceration supervision and rehabilitation. We at Scribe are experts at making sure that the correct data according to the workflow models is of the proper quality – that it’s delivered to the right systems, that error checking and the integrity of that data is absolutely correct. We, essentially, are the data integration piping that runs throughout the state of Illinois system. >>>
There is much going on in the small niches of the cloud. Here’s a discussion that highlights some examples.
Sramana Mitra: Lou, let’s introduce our audience to yourself as well as to Scribe Software.
Lou Guercia: Scribe is a software company. We’re a global provider of solutions focused on allowing enterprises to easily bring customer data anywhere it’s needed regardless of the infrastructure – it can be in the cloud or on-premise. >>>
Vance Loiselle: Right now, the approach being taken by most organizations is, “We know there’s data out here. Let’s just go solve it with maybe a big data project on Hadoop.” There’s a huge opportunity for organizations to go look at how they address specific verticals and solve specific vertical problems – whether it be in healthcare, retail, or manufacturing. All of those are huge untapped areas to provide solutions in leveraging data and analytics that can help those organizations. The more skills people have in a specific vertical, the more value you’re going to provide to that enterprise.
Sramana Mitra: I think we understand what you’re doing. What are the big trends you are seeing? I want a more granular perspective on the trends you are seeing in the space that you are primarily active in.
Vance Loiselle: Obviously, analytics, cloud, and big data are all big trends everybody’s talking about. If you peel back a layer, one of the things that you see is that the move to cloud has resulted in organizations basically having three approaches they need to take. >>>
Sramana Mitra: Why don’t we take an example from each and really build on the use cases so we get a visceral feel of what specifically is going on.
Vance Loiselle: Let’s start with the second one first – media. Netflix is a customer of ours. They have a couple of big trends in the space. One is, they do a lot of stuff in the cloud. Two is, they have a lot of customers. Three is, their applications are growing rapidly. >>>
Like most areas of IT, DevOps is going through its own reinvention through the intervention of Big Data. Let’s take a look.
Sramana Mitra: Vance, let’s introduce our audience to yourself as well as to Sumo Logic.
Vance Loiselle: Just a quick background on myself. I’ve been in IT for the last 20 years. I started in consulting at Accenture. I was a co-founder of a company in the data center automation space called BladeLogic. In the last decade, I saw first-hand a lot organizations trying to figure out how to automate a lot of the tasks and analysis that they have to do with their IT and applications investments. >>>