This discussion is about how Attensity is using unstructured data analysis to prevent churn in customer bases of Telecom, Consumer Electronics, and other verticals.
Sramana Mitra: Howard, let’s start with introducing our audience to Attensity. Tell us what the company does. Also give us some of your background.
Howard Lau: Thank you for this opportunity. Attensity is a Big Data company. The value that we bring is we ingest a tremendous amount of data. With the advent of social networking, a lot of the volume of this data that we ingest is obviously social data. It includes Facebook, Google Plus, and Twitter. As you know, Twitter has exploded onto the scene. At this point, it generates about 500 million tweets per day. We ingest that information into our system and then we analyze that information so that we can do query analysis based on topics defined by our customers. >>>
Sramana Mitra: I’ll switch gears a bit. Given all these things that you’re seeing in the market, can you look ahead to the 5 to 10 year horizon. Tell me your thoughts about what’s going to happen. What do you anticipate as new that is going to happen?
Emil Sayegh: We are all heading toward a world where data is being collected every micro second, where wearable devices are going to be common and where data is collected even in our house. Vital data collected from us can be predictive. We’re heading toward a world where massive amount of data is going to be collected. We think we’re collecting a lot of data now. With avant-garde customers that I’m talking to, that data is going to take shape in the form of numbers, videos, and pictures. To accommodate this huge flood of exponential growth in data, we’re going to have to find ways to store and retrieve data very quickly and very efficiently. That’s going to be the next frontier for a lot of us. That’s going to impact storage – the cost and performance of storage. >>>
Sramana Mitra: Is there anything substantially different in any other segment of customers that you cater to besides the two use cases we discussed?
Emil Sayegh: You have SaaS customers that are similar to the e-commerce value proposition.
Sramana Mitra: These are SaaS customers who are themselves public cloud vendors?
Emil Sayegh: They are public SaaS vendors. They’re leveraging our cloud infrastructure to offer SaaS to consumers.
Sramana Mitra: Give me the number again of where you would say the flip happens from a public cloud to a hybrid cloud.
Emil Sayegh: The flip is starting to happen as companies that started in the cloud are looking at their bills now and they’re seeing the exorbitant prices. I think there’re a couple examples. One of them is Target.com. They were with AWS. There’re a lot of public stories as to why they moved. There’s Moz. You may have read some of the publicity here in the last two months where they left AWS for pricing reasons.
Emil Sayegh: Fast forward to 2014, what we are seeing right now in the market is both of these models hitting a point where frankly they’re becoming less useful as a monolithic type of offering. Companies out there want to be able to benefit from the ability to grow very quickly with the cloud offering for the right applications but also need a solid performance of what used to come with dedicated servers for certain applications like databases and Big Data applications. All those applications need very high I/O still need traditional infrastructures.
Now, you’re in a dilemma. I put my front-end web infrastructure on something like Amazon cloud or Rackspace cloud, but then where do I put my high performance computing needs? Very few companies have been able to bridge those two elements. What we’re seeing is the emergence of hybrid cloud, which allows customers to essentially spin up front-end web resources in a cloud environment in a utility-based model and then have their back-end on robust dedicated gears. >>>
Cloud hosting, as companies scale, is moving from public cloud to hybrid cloud. More in this discussion.
Sramana Mitra: Emil, tell us about Codero and yourself so that our audience can get to know you a bit.
Emil Sayegh: I’m Emil Sayegh. I’m the CEO and President of Codero. By way of a quick introduction, Codero has been around, as a company, since 1992 in various names. It started as a small corner computer reselling shop in San Diego. Quickly, the Internet came about. They got into shared hosting, domain name registration, and web design. The company grew and evolved into dedicated hosting and managed hosting, and later cloud. In 2006, Catalyst Investors out of New York came and purchased them. >>>
Sramana Mitra: I’m going to switch gears a little bit. If you were to advise entrepreneurs who are interested in working in the domain of online education, where would you point them? Where do you see open opportunities to build businesses in?
Todd Hitchcock: There are a lot of inflection points. We know that there are a lot of pieces of the partnership that we have competency in, but there are certain pieces that we may never build a competency in if we don’t acquire a company. Therefore, we like to partner with that provider to bring them into the ecosystem. We’re very strong in our belief that we need to provide solutions but that doesn’t mean that we need to provide every single component. >>>
Sramana Mitra: That’s only true if you’re looking at those local types of businesses. We work globally and we work on only digital entrepreneurships – IT, IT-enabled services types of businesses. That’s non-local and a lot of it is very scalable. We’re seeing a lot of interest from entrepreneurs all around the world – not just from the United States.
Todd Hitchcock: I absolutely agree. Traditionally, we work with colleges and universities to put those programs in place driven by their region. I think you’re hitting on a macro trend. There is tremendous opportunity for international entrepreneurship programs. To that end, it hasn’t been one that has been brought to us by a specific partner yet. I think you’re really catching on something that has tremendous possibility.