By guest author Tony Scott
Tony: I think the thing to look at when you talk about cultural issues is that you have to build a team from the top all the way down, and the culture has to work all the way down.
Naresh: Right.
Tony: It also has to be a culture that is sustainable, one that allows the company to grow and evolve.
Naresh: Absolutely. >>>
By guest author Tony Scott
Tony: Size is a phenomenon that is not only related to outsourcing companies. When I was at A.T. Kearney, we did a marketing survey on the perception of clients and potential clients around consulting services organizations. One of the key things we found is that because clients have a very hard time distinguishing differences between services organizations, the primary way they judge is scale. That’s the first and only attribute that has any kind of real significance among the people who don’t know the companies that they’re dealing with. >>>
By guest author Tony Scott
The outsourcing series makes its return with this ninth interview, in which I am talking with Naresh Lakhanpal, executive VP and president, Americas, and Hiro Notaney, VP of marketing, of Patni Computer Systems. Patni offers IT services, product engineering services, customer interaction services (CIS), business process outsourcing (BPO), and infrastructure management services. From its headquarters in Mumbai and its more than 33 offices and 22 delivery centers around the world, the company works with clients in industries ranging from insurance to manufacturing to media & entertainment. The interview begins with a discussion of Patni’s history and its plans to grow.
Tony: Hello, Hiro and Naresh. Let me give you some context for this interview. A couple of years ago Sramana Mitra wrote an article called “The Death of Indian Outsourcing.”
Naresh: I read it, yes.
Tony: It got a lot of knee-jerk reactions, but I think the point was well made that if you look at pure labor arbitrage . . .
Naresh: It doesn’t work.
Tony: Yes, exactly. The question is, how can the outsourcing industry continue if that is the only model? At a certain point you just run out of lower-cost labor. I wanted to find out how leaders in the industry have seen it change over the last few years, and how they see it evolving over the next few years. I pointed out to Sramana that for a number of companies I’ve worked with, they evolved into a solution-based approach, and those that did were able to continue to grow dramatically. >>>
By guest author Tony Scott
Silos Are Out, Specialization Is In
Tony: I’ve done a lot of work with service business, and they are typically either aligned around geography or around a service solution, and there’s always some matrix of the two; you can’t get away from that. But if you’re doing innovation-related work in the digital domain, location becomes a little less critical than it would be if you’re doing something that requires making something with your hands. >>>
By guest author Tony Scott
Ensuring a Sense of Common Purpose Across a Global Team
Peter: Creating a sustainable culture is important. There are a couple of things to say about our experience here at GlobalLogic. First of all, we started as an R&D business from the outset. We didn’t evolve to be one; we started with that idea and goal from the ground up. Most of the people here in senior positions today come from product companies. So, we have that in our DNA. My two previous companies were product companies, so I have spent more time in product companies than in service companies. >>>
By guest author Tony Scott
Creating a Culture of Innovation
Tony: Going back to your comment earlier about the cultural differences between an R&D-driven organization and an IT organization, the kinds of people that are needed in those kinds of organizations do have to think pretty differently. So, there’s a big cultural difference for the R&D versus the internal IT approach. >>>
By guest author Tony Scott
The Challenge of Finding Strong Middle Management
Tony: Are you finding it more difficult to attract and retain the kind of people you need? The services GlobalLogic provides clearly require the high end of the skill set compared to outsourced call center services, for example. >>>
By guest author Tony Scott
The IT Pyramid in the United States and India
Tony: People don’t like to be changed or face change – it’s a scary proposition for many – but the technology sector is built on the fundamental concept that change must happen – ever better, ever faster, ever more capable technological capabilities that can transform the rest of the world. >>>