Mompreneurs Love To Sell Baby Products

Excerpt from my new book, From eCommerce To Web 3.0.

The e-commerce model of business allows women entrepreneurs to have greater flexibility in their lives. That is probably why we see several mompreneurs launching home-based businesses, and some of them scale to much bigger outfits. Of particular significance are mompreneurs selling baby products online. Here are three inspiring stories of mompreneurs who used their love for babies, clothes, shopping, and sharing to create successful ecommerce ventures.

Women Love To Share

Smocked Auctions sells children’s smocks and other clothing through comment-selling on Facebook. It was started by two friends and mompreneurs, Amy Laws and Nicole Brewer. They met in 2008 while trying to get back in shape after having their first children. They had a lot in common – their sons were of the same age and they soon had little girls. They became great friends and it was in the summer of 2010 while attending a sample sale in Dallas that the idea of doing business together was born.
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Zero-Logistics eCommerce Businesses Kick Ass

Excerpt from my new book, From eCommerce To Web 3.0

A key factor for the success of an e-commerce business is the management of inventory and logistics. Especially for bootstrapping companies, this could be a major challenge. One way to work around this challenge is be a zero-logistics company. Shoplet, eComfort, and Car Part Kings have all successfully applied this method in their businesses and they surely kick ass!

Shoplet is an online retailer selling discounted office supplies. They cover 16 major categories including furniture, cleaning and break room supplies, green products, and security and safety. Their products cut across categories and feature many unconventional products that small and medium sized businesses need.
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The 10 New Trends in Corporate Innovation Management

Last year, we launched a program called the 1M/1M Incubator-in-a-Box. Part of its goal has been to stimulate corporate innovation and intrapreneurship. It has exposed us to a broad range of technology companies and their innovation goals, strategies, and processes. While most of what we have learned is confidential, I will synthesize some trends we’re seeing in this domain.

1. Culture Change: Most major technology companies recognize the fact that they have a certain amount of disadvantage when it comes to innovation. Cultures, as companies become larger, become stodgy and uninspiring. The more innovative talent ends up leaving for smaller companies, or to become entrepreneurs. One of the primary goals of a formal corporate innovation program is to generate excitement and create energy around the concept of innovation such that innovative talent stays.

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Building A Unicorn Company By Resurrecting The Dead

We’ve looked at a number of Unicorn companies so far: Tableau, FireEye, RightNow, Palo Alto Networks and Kayak. Today, we look at SuccessFactors.

If you’ve been around long enough, you’ve heard this narrative before: The market is grinding to a halt, the IPO window shut, and only a few brave souls dare venture out into the turbulent seas. The mergers and acquisitions market is adrift as well; public companies are under stock price pressure; further down the value chain, the startups – especially the venture-funded ones – are stuck in an exit-starved no man’s land.

You can sit around, depressed, or as some technology startup veterans will tell you, you can pick up great technologies at rock-bottom prices and build businesses out of them. Big businesses.

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For Women In Computer Science, Tech Is A Golden Opportunity

Google recently released report acknowledging the lack of diversity in their workforce kicked up a storm. The company says, most of its workforce is white (61%) and male (70%). Worse, a mere 17% of Google’s tech workforce is women.

By and large, this is not Google’s fault. It simply reflects the fact that the nation’s education systems have not been able to attract enough women and minorities into their Computer Science programs, hence, for Google (and other tech companies who have similar demographic distributions) there is no supply of trained workers to hire from.

Opportunity in Scarcity
For those women who do have a Computer Science background, this is a golden opportunity. Here are some strategies that you can use to catapult yourself to highly successful careers in the technology industry. Notice none of them actually have anything to do with your actual computer science skills. I am assuming, you have learnt those well, and continue to keep yourself current. These strategies are the extra elements that may get you to a much larger role in the industry:
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How To Navigate The World of ‘Fat Startups’

In the Unicorn series, I have so far written about Tableau Software, FireEye, and RightNow. Of these, while Tableau and RightNow have followed Lean Startup principles, FireEye is definitely what I call a ‘Fat Startup’ that required a lot of early funding to get to market.

While it is true that these days, we focus a lot more on lean startups than startups that require capital to get going, fat startups still play an important role in developing large-scale success stories with significant defensible competitive advantage. In the FireEye article, we saw how Ashar Aziz has used cross-domain innovation to build a business that has scaled to an over $3 billion market cap.

The bulk of the industry has moved away from the ‘fat startup’ category. Investors expect that you will have your product launched, customer acquisition model fleshed out fully, and a team in place before Series A.

However, infrastructure software, hardware, networking, chips – they need capital. Even in cloud software, to build complex technology like personalization and analytics requires some serious investment.

While in the 1M/1M program, we steer people mostly along lean startup paths, I have pondered and investigated the question: How do people fund ‘fat startups’ these days?

I am seeing a few trends:

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Crowdfunding Startups: Opportunities and Bottlenecks

There has been a bit of action for a while now in the crowdfunding world, and certain startups have been able to get themselves off the ground using the Kickstarter / Indiegogo style sites. By and large, these types of financings have gone to companies that are building physical products, digital games, etc. Fundings have also happened for some causes, films, books and art projects that are typically not businesses. Equity crowdfunding has been signed into law in the US through the JOBS Act, but it awaits the SECs directives on the precise rules governing the system. In Europe, it is legal and already in practice. Hopefully, other parts of the world will also start seeing the infrastructure develop shortly.

For our domain of focus, the primary concern is financing digital startups: technology and technology-enabled services. Typically, these are difficult to assess, high-risk companies, and amateur investors from the “crowd” are unlikely to be able to perform adequate due diligence to have a sophisticated investment thesis.

However, there is one category of investors who will have an excellent vantage point from which to assess new ventures.
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How To Fund a ‘Fat Startup’

These days, we focus a lot more on lean startups than startups that require capital to get going. The entire industry has moved away from the ‘fat’ startup category. Investors expect that you will have your product launched, customer acquisition model fleshed out fully, and a team in place before Series A.

However, infrastructure software, hardware, networking, chips – they need capital. Even in cloud software, to build complex technology like personalization and analytics requires some investment.

While in the 1M/1M program, we steer people mostly along lean startup paths, I have pondered and investigated the question: How do people fund the ‘fat startups’ these days?
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