Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 3)

Sramana Mitra: So you are saying that as this evolves, the pay-per-call on the mobile side is going to be more of a call-to-action-based advertising metrics?

Gil Dudkiewicz: You have more options in a pay-per-action than you have on the PC. For example, a few days ago I got a Starbucks gift code. I can use it on the PC and print a page, or get it on the cellphone and just show it next time I am going to Starbucks. The experience is going to be totally different. But it gives users and the industry a bit of time to evolve. >>>

Thought Leaders in Mobile and Social: Interview with Dave Maquera, CEO of EdgeWave (Part 5)

Sramana Mitra: What are the core trends in mobile security from your perspective?

Dave Maquera: We asses that there are three key things that are related. The first piece is that we see that BOYD is what mobility is all about. We see fewer companies getting into the business of issuing devices, for a lot of reasons. The main reasons are cost and employees, students, or members of organizations not wanting another device. They prefer [to use] their own. That presents unique challenges. It makes it important for our industry – the security industry – to change how it looks at security from less of a viewpoint of “How do we build the impenetrable fortress?” but instead move to  “How do we create a more flexible architecture that is high performance from a security standpoint, but yet highly adoptable and adaptable to mobile devices?” >>>

Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 2)

Sramana Mitra: Does that mean you are operating largely within the same target audience – the same value of, How many ads I can show at what CPM? Is that all reasonably similar?

Gil Dudkiewicz: It is segmented, and there are different use cases among different countries. But the scale of what we have is split by location in terms of what we pay to them. We try to make it simple for them. >>>

Thought Leaders in Mobile and Social: Interview with Dave Maquera, CEO of EdgeWave (Part 4)

Sramana Mitra: What other vertical solution is interesting?

Dave Maquera: One of the things we have done, particularly in healthcare, with our e-mail security product is focus on all of the key workflows and requirements associated with the highly regulated environment that health providers find themselves in. What that caused us to do over the last 12 months was implement some key items, such as DLP (data loss prevention) specific to healthcare. If you think about Social Security numbers, patient ID numbers, etc. That is very basic, but it can get very granular. >>>

Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 1)

Gil Dudkiewicz is the chief executive officer of StartApp, a monetization and distribution platform for mobile apps. Gil holds an MBA from UC Berkeley and a B.Sc. in engineering from Technion. In the past he founded several successful companies and helped build up SweetIM, which achieved more than 100 million downloads and ended up being acquired for $41 million. In this interview Gil talks about the mobile ad space and gives us very interesting insights into open gaps in the industry.

Sramana Mitra: Gil, tell us a bit about yourself and StartApp. The audience hasn’t met you before, so it would be great if you introduced yourself and the company. >>>

Thought Leaders in Mobile and Social: Interview with Dave Maquera, CEO of EdgeWave (Part 3)

Sramana Mitra: Let’s talk a bit about those vertical solutions. You brought up one to one iPad solutions for school districts. Double click down into that and talk a bit more on a technical level. What are the challenges, and what are you trying to do specifically? >>>

Thought Leaders in Mobile and Social: Interview with Dave Maquera, CEO of EdgeWave (Part 2)

Sramana Mitra: But your customer base is the enterprise. Is that correct?

Dave Maquera: Enterprise, schools, state and local government, and also within the enterprise there are specific verticals. Together these constitute the majority of our business. Those verticals are financial services, healthcare, and telecommunications providers. >>>

Thought Leaders in Mobile and Social: Interview with Dave Maquera, CEO of EdgeWave (Part 1)

Dave Maquera is the chief executive officer at EdgeWave, a leading company in cloud-based security solutions. Dave studied at Harvard Business School and has more than 15 years of experience in the technology business. In this interview he talks about Edgewave’s unique approach to security solutions and addresses open problems in the industry.

Sramana Mitra: Dave, let’s start with setting some context about what EdgeWave does. >>>