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Mobile Applications
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 5)
Sramana Mitra: Give us an example of some of those different experiences on the second screen.
Calvin Carter: I watch [the TV show] “Homeland.” The thing I like about it is that you think you know what is going on. The next moment you say, “I can’t believe that just happened.” Then you are not really sure why it happened and you think, “What is going to come next?” At these twists and turns, I would like to see if I can guess what is going on. That is one part of the app. The app then says: “Eighty-two percent of the viewers felt this was going to happen, and look, it didn’t happen.” I don’t know the people who are also watching the show, but we are all people who like the same content. It is fun to be able to do that sort of thing. >>>
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 4)
Sramana Mitra: Where do you think the car mobile interface will be in the middle of 2013?
Calvin Carter: Cars have a very long engineering cycle. You are starting to see interfaces that are completely different from anything you have ever seen before. CTIA and CES, for example. In the last two years I have seen an enormous number of car interfaces being driven by a mobile device. It does take time to get through that. We do some work in the auto industry, and our understanding is that it takes two to four years for something to eventually get to market, due to all the regulations, crash tests, and engineering in general. You are just starting to see it now. >>>
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 3)
Sramana Mitra: Tell us a bit about what you did with NPR. What was special? How is that relevant today and where is that app going?
Calvin Carter: When we first approached the challenge of what you do with an amazing brand like NPR, continually building a body of content as well as an archive of content, we started thinking what you could do with that that you weren’t able to do before. How can you experience this brand and this content in a new way, unique to the technology, hardware, and software called mobile? >>>
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 2)
Sramana Mitra: Were you charging for these apps?
Calvin Carter: Yes. In 2008 the only way we could build a business and [earn] revenue was to charge for the apps. There was no in-app purchase model that exists today. That came out later. The only way to make money with apps was charging for the download of the app. >>>
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 1)
Calvin Carter is the founder and president of Bottle Rocket, one of the market leaders in high-end mobile app development. In this interview he describes the development of mobile apps from his company’s standpoint and shares his vision of mobile apps and the future of mobile apps. He also gives us an interesting definition of the mobile space, describing it as not only just apps, but user experiences.
Sramana Mitra: Calvin, let’s start with providing our audience with some background about Bottle Rocket as well as yourself. >>>
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 7)
Sramana Mitra: The thing that broke their model was that their discount level was unsustainable.
Kelly Passey: That is correct. I don’t think they had the close loop reporting in control, because there was a lot of fraud, multi-use and multi-redemption from the same person. We heard all kinds of horror stories there. Just managing the throughput was a challenge to their model. There are probably 500 analyses on why Groupon had problems. But I think they changed it around, and they are trying to take care of those merchant relationships now. They are adding payment functionalities for their merchant relationships, and they are adding goods. >>>
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 6)
Sramana Mitra: These are two different problems – the mobile wallet problem and mobile coupons delivered on branded applications on behalf of corporate brands.
Kelly Passey: I guess so. We are a totally white labeled B2B shop. Google Wallet is an example. They put up their wallet strategy. We could integrate that easily and be the silent partner, and it would still be the Google Wallet solution. >>>
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 5)
Sramana Mitra: So what is mobile, and what is social doing to your business? What are trends in your business that relate to mobile and social?
Kelly Passey: For us mobile is really exciting and important for our business model. It is a huge access point as a channel for the customers of the clients we support to get access to deals we put out on the marketplace. Mobile “Grouponing” for us is a huge initiative. >>>
