Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 4)

Sramana Mitra: You talked about three specific segments – carriers, enterprise, and automotive. What are some unsolved problems that are on your radar?

Lori Sylvia: One of the big trends we see in mobile is the disruption that Android caused, but also the huge opportunity caused by it. There are hundreds of manufacturers that are getting into the market because they can. They have a cheap operating system to build around. Now you have all of these new manufacturers. We have a list of tablet makers from IDC not long ago, and there were 200 on the list. There are hundreds of these tablet makers alone. >>>

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 3)

Sramana Mitra: What about the automotive side?

Lori Sylvia: For automotive right now, there is a strong interest that is coming for mobile software management, and that is to be able to have the ability to remotely manage the software assets inside the car. It is moving to the digital cluster as well as to what is called electronic control units. In an average car today there are somewhere between 50 and 80 of these ECUs [engine control units] that control things like the power windows, and these all have software. >>>

Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 1)

Asher Delug is the chief executive officer of Airpush, a company that was named the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards. The company currently runs more than 10,000 live ads on more than 110,000 apps and counts with a network of more than 5,000 advertisers. In this interview, Asher describes Airpush’s unique ad formats and gives us interesting insights into trends in the mobile ad space and future opportunities for entrepreneurs.

Sramana Mitra: Asher, let’s start with giving our audience some context about you as well as about Airpush. >>>

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 2)

Sramana Mitra: What are the top five applications that are ubiquitous, and that you have to manage on behalf of your customers?

Lori Sylvia: One of the key use cases for our management platform is to be able to do firmware over the air [to send] updates. >>>

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 1)

Lori Sylvia is the executive vice president of marketing at RedBend Software. Lori has more than 20 years of experience in marketing and is specialized in mobile, networking and telecommunications, having worked for General Dynamics and in several venture-backed startups like Indus River Networks. In this interview she addresses RedBend’s software management capabilities – provided to enterprise customers by the company’s own platform – and gives us insights into opportunities and the future of the mobile device space.

Sramana Mitra: Lori, let’s start with some context about RedBend and also about you. >>>

Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 6)

Sramana Mitra: The point is that even if you are trying to build an enterprise software developer network around your platform, it is still a different strategy from selling the platform to enterprises for them to use and build their own apps. We are definitely seeing a trend from a lot of technology companies trying to build platform ecosystems. >>>

Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 5)

Sramana Mitra: Numerous companies come through in this series that are working in that area. We are tracking that trend.

Steven Levy: We have gone through a bunch of changes to our own product and technology. If you look back and look at how the web developed, the first tools that came out tried to do it all. They tried giving me my tool to design the web page, then put on the server, etc. Then it split. You had the development tools, and then you had the app servers and the run-time component. >>>

Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 4)

Sramana Mitra: Where your technology is shining is where you have composite apps that span multiple different systems.

Steven Levy: You have it exactly right. You can imagine that those apps’ integration is difficult to do – that is one of the things we provide key value in. When you do that integration, you go offline keeping track of all of those systems. When you come back online, it makes it much more complicated. >>>