Matthew Sappern: Where computers are so helpful with that, as you can imagine, is computers don’t get tired. They’re not getting coffee or arguing with someone. They look at the same series of data the same way every time. Once we figured out the ability to interpret these waves, we’re able to let the doctors or nurse know when there’s an issue at hand. >>>
I have been talking about the applications of AI on Healthcare IT problems. Here is a great case study.
Sramana Mitra: Let’s start by having you introduce yourself as well as PeriGen to our audience.
Matthew Sappern: I’m the CEO of of PeriGen. PeriGen is a software developer. We make software as a medical device. We’re FDA-cleared. Our primary goal is to build software that helps clinicians prevent adverse outcomes in childbirth, which is a pretty important task.
Sramana Mitra: Double-click down on that and explain what exactly are we talking about. Give us a use case and talk us through how this works. >>>
Sramana Mitra: What is the competitive landscape around you?
Mark Redlus: We’re in a really interesting space. We’re in a convergent space of a bunch of different tech players and competitors. I wouldn’t say we have a direct competitor. I would say we have some really interesting adjacencies. Those adjacencies are folks who are doing pure big data plays that are mining through payor data looking for high-risk individuals. They are firmly backed in the back office.
Then you’ve got folks who are spending more time directing actual treatment or health coaching support through tele-based products and platforms. We sit dead in the middle of that supporting this idea of using big data. That starts at the patient level, aggregating that data up, and >>>
Sramana Mitra: There are a couple of trends questions that I want to ask you. What are the adoption trends in your hospital system customer base? What percentage of the hospitals are doing something like this with you right now?
Mark Redlus: Adoption rate is woefully small. We’re in the early adopter phase. We’re not at the bleeding edge, but it’s certainly in the front side of the wave. Intellectually, they know that behavioral health is a lever they can pull in cost of care. I don’t think, practically, they have a way to embrace that.
A lot of the workflow processes that you would just naturally assume are present in health systems are impediments to bringing in >>>
Mark Redlus: The providers could range from a licensed clinical therapist to a social worker. Those providers will look at it and spend maybe two or three minutes. Typically, in a first intake visit for a mental health issue, the patient would spend the first 20 to 40 minutes of their first appointment talking about everything that we pick up in those three to five minutes.
The efficiency of that intake appointment is extremely robust for both the provider and the patient. They can zero in and target those areas that those patients are presenting. >>>
Behavioral health is a hairy area to tackle. Read how Tridiuum is creating value in that sector.
Sramana Mitra: Let’s start by introducing our audience to yourself and to Tridiuum.
Mark Redlus: Tridiuum is a digital behavioral health company. Our mission is to integrate behavioral health into total health. I’m the CEO of the company and I took this post after three years in a prior second position in the company. I took this about a year and a month ago. I’m relatively new at the job.
Sramana Mitra: If you could double-click down a bit more on what you mean by managing behavioral health, that would be great. >>>
Sramana Mitra: What is the go-to market strategy in each of these cases? Are you particularly counting on clinicians recommending this? In that case, are you actively working with the clinicians to get them to recommend?
Kerry Rupp: Interestingly, both business models are available for both businesses. If I take the watch, traditionally the other types of devices in the space were clearly targeted to seniors who were in a place in their life where they were not going to care anymore. It was sold through dealer networks. That market is still available to UnaliWear.
You can imagine that this watch is also opening up a much younger demographic. Let’s say the 70 and up who are still active and maybe playing golf and tennis and doing things, but want that security of being able to connect to a call center if they hurt their head. All of a sudden, there’s a >>>
Joint pain is an ailment that has been around from time immemorial and given the growing overweight population, it can be expected to be a challenge in the future as well. WellWrap is a wearable orthopedic wrap embedded with proven NASA Low Level Laser technology (LLLT) for treating musculoskeletal joint pain without any pain killers. It also helps capture data on patients’ pain levels and vitals so that loved ones and doctors can track their recovery. >>>