Sramana Mitra: You had both transaction revenue and marketplace revenue.
Garrett Goldberg: The company exited right as we were turning on marketplace transactions. The next one had that as well. It’s a marketplace in the chemicals industry called Knowde. Instead of having a software product, it had a storefront tool for chemical producers to sell their wares.
>>>Sramana Mitra: When you made the decision to invest in this young founder, how did they find you or how did you find them?
Garrett Goldberg: That’s part of what we do here, we try to make sure we’re approachable by founders. This particular one came through another founder that we had a relationship with. We see a lot of good deal flows from later-stage VCs.
>>>Sramana Mitra: What geography do you cover?
Garrett Goldberg: North America. We’re in San Francisco but we’re generally agnostic. We’re certainly agnostic but it’s important for us to be here. This is the center of gravity for now just in terms of processing opportunities.
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Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Garrett Goldberg was recorded in April 2020.
Garrett Goldberg, Partner at Bee Partners, discusses his firm’s enterprise focused investment thesis, including some unique insights on SaaS-powered vertical marketplaces.
>>>Sramana Mitra: What is the go-to market strategy of the diagnostic product?
Ritesh Agarwal: They’re mostly in B2C. They’re selling the kit on Amazon or through their website. They want to go into more wellness sites – into B2B. That’s their next step.
>>>Sramana Mitra: Are you familiar with ButcherBox?
Elly Truesdell: Yes.
Sramana Mitra: I did a story with the entrepreneur. What struck me was that one of the things he faces when talking to investors is that it is a perishable product. How do you view this? Lots of food companies are selling perishable products.
>>>Sramana Mitra: Switching gears a bit, tell us a bit of a few companies you’ve invested in. Maybe start with the two that are turning into unicorns. Tell us where you encountered them and how you encountered them. What state were they in? What did you see in those companies that told you that this is going to go?
I’m trying to get at your thought process in thinking through investment opportunities.
>>>Sramana Mitra: You come from the traditional retail background. How does e-commerce play into this? What are the trends? How are you playing into those trends?
Elly Truesdell: We try to stay very aware of food being such a traditional system. There is an operational piece that’s still somewhat old school and traditional. There is some real need and attention being paid to where we can modernize this and can put tech behind better distribution, better logistics to get people food faster, safer, and fresher.
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