Nate Redmond: Investors including myself sat and looked at the company and didn’t quite understand the size and scope of the opportunity. Being an expert in hospitality didn’t necessarily help you. In fact, it probably created blind spots. The focus for us is really understanding how you can engage a supply base and organize it to really unlock a large portion of latent demand.
Unlocking that latent demand really requires understanding the types of behaviors that people would like to engage in and yet aren’t because they’re otherwise constrained. In the case of Airbnb, one of the most important elements that unlocked that behavior was a sense of trust.
Trust, for us, has become one of these foundational layers and lenses that we look through to really understand how you can build trust. What types of new behaviors emerge and what does that allow you to do in terms of reshaping the business model within that industry? >>>

Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Nate Redmond of Alpha Edison was recorded in February 2018.
Nate Redmond, Managing Partner at Alpha Edison, a VC who has put trust-driven ventures at the center of his investment thesis. It’s a very interesting conversation for both entrepreneurs and investors to listen to.
Sramana Mitra: Tell our audience about Alpha Edison and yourself. Let’s introduce you to the audience. The last time we spoke, you were doing something else. You were in the middle of putting this new thing together. >>>
Sramana Mitra: What do you make of unicorn mania? Silicon Valley is going crazy. India tends to be more conservative, but India went crazy too.
Rajul Garg: We all plug into the same mothership. There’s not much that you can do to deviate from that. Smaller funds define a unicorn, in our own heads, as a company which can reach $150 million in value but we really need that kind of scale at least to move the needle for our fund. It’s very hard to enter an opportunity knowing that it will be a nice $20 million profitable business.
Maybe we need funds like that. Early stage venture funds is not the asset class that can cater to small businesses. I do think there’s a real gap. As an angel, I have made investments in those businesses. As a fund, I just don’t see how a fund can invest in those kinds of >>>
Sramana Mitra: Have you seen any analysis or reporting on how many active entrepreneurs there are in the Indian ecosystem right now?
Rajul Garg: I do remember seeing that at some point in time, but I’m not able to recall the report. I was at an Accenture event recently. In 2017, my guess is around a thousand companies raised some sort of investment in India. My guess is only one out of 20 or 30 would get there. My guess would be that it’s in the tens of thousands.
Sramana Mitra: As you know very well, I’m a big proponent of bootstrapping. We do see a lot of companies that are doing very well and getting very far with the bootstrapping strategy and showing a lot of validations before going out >>>
Sramana Mitra: You said you like early exits. Does that mean that if the company is raising more money after your angel round, you actually sell out on those rounds?
Nitin Rai: If we have an opportunity, we will. The biggest issue for any company is when they hit the $2 million to $3 million threshold, they need substantial capital to scale, no matter what the industry. Depending on who the the investor is, many times you see these growth equity firms or large strategic investors coming in.
They may want to own most of the company. They may want to take a larger portion of the company. We’re the small potatoes. We may not have follow-on capital to keep our prorata. If the markups are great, we may just sell out. It could be a 2x in a year to 18 >>>
Sramana Mitra: Talk about your current portfolio. What have you invested in? What are the highlights? As you’re describing, give us some insights into when they came to you, what did you see that captured your imagination.
Rajul Garg: We only became a fund late last year and started investing. We’ve made four investments so far. One of the investments is a company called Flick Stock. Let’s say you’re a fashion commerce company in the US or Western Europe. If you put up images that are modeled images versus just a product image, your conversion is higher.
If you’re selling a shirt, you’re better off putting a model wearing a shirt versus just the image of the shirt. However, the cost of getting a modeled image is fairly high because you hire a studio, hire a model, and do editing. For smaller commerce players, it can be as >>>
Sramana Mitra: We’ve done stories on other companies from Oregon that have that dynamic of very capital-efficient execution. We did a story on ShareID, which you probably know. I think they’re Eugene-based.
Nitin Rai: I’m an early investor.
Sramana Mitra: We did that story very early on. They were already quite successful. They were already over $5 million in revenue but with very little capital. We love stories like this. The truth is this is how the entrepreneurship ecosystem of the world – not Silicon Valley – works. We’ve done case study after case study of these capital-efficient success stories. >>>
Sramana Mitra: On the B2C side, the Indian investors are investing in mostly India-facing companies. Is that also your preference or are you also doing global B2C? The counterpoint of that is when it comes to SaaS, we see Indian investors mostly interested in doing global-facing companies and not so much the India-facing companies.
There may be validation level work in India but the Indian VCs have decided that when it comes to enterprise or B2B, they prefer the global-facing SaaS.
Rajul Garg: Pretty much guilty on both counts. The domestic market of India is very large. Growing internet penetration and middle >>>