Sramana Mitra: Do you need to a raise more money or are you planning to now keep growing organically?
Daniel Scandian: Now, we are breaking even. Last year, we achieved $65 million in revenue and we plan to reach around $150 million in 2017. We are cash flow positive now. Just now, we are building another business plan to talk with some new investors. Now it’s more of an option. We don’t need the money to grow, but we have some opportunity in Brazil to expand into other categories and also to invest more in technology.
Sramana Mitra: This whole $65 million going to $150 million is an entirely Brazilian market-facing business?
Sramana Mitra: Is there a convenient way to get the database of all the private jets’ flights just like an online travel agency for commercial flights can access such a database? Is there an equivalent of that database available somewhere or did you have to create that?
Jonny Nicol: I had to build it from the ground up.
Sramana Mitra: That is one of the key differentiated value that you created.
Jonny Nicol: That’s correct. It was highly fragmented, and it was very difficult to get all the data needed. So we had to build it. It took me four and a half years. I never heard of R&D taking so long. It was brutal. There were two big challenges. >>>
Daniel Scandian: We realized that that process was the same that should work in Brazil. Of course, the software was a little bit different, but the workflow was quite the same. We were lucky for them to open to us. We went to Brazil and started building a software. The Brazilian market is much more complicated than the US market. We started to build our software in the beginning of 2013.
We thought that we could finish the first phase of the software in a year and a half. It actually took more time. It took us three and a half years to finish building the software. That period of time was very difficult to explain to our investors as to what was going on. We were asking for more money to finish. That was real complicated.
Sramana Mitra: They weren’t sure you knew what you were doing.
Daniel Scandian: Yes. We convinced them to make another investment in the company.
Sramana Mitra: What happens next?
Jonny Nicol: I got a one-year work clause where I was still on-call and working, but, in reality, I was not going to work. Instead, I used my pilot license which I got from the military to do some freelance piloting. I had three jobs. I was an air display pilot, air ferry pilot, and I flew private jets. That was the birth of my current company. I realized that there was an opportunity, not just to make it easier for rich people to book a private jet, but also to change the way people travel.
Sramana Mitra: How did you get this company off the ground? >>>
Sramana Mitra: You were almost like a solo entrepreneur with your brother helping you out.
Daniel Scandian: Yes. My brother took care of the company while I looked for investors. Then I had to talk to some investors in Brazil. In 10 months, I had a very nice investor from Brazil and from Argentina. I was also lucky to get help from Boston. Both the CEO and Founder of the two biggest companies that were in home improvement came in. In the middle of 2012, we got $4 million investment.
Sramana Mitra: I’m interested in success from a financial point of view. What kind of revenues were you able to generate with that company and what happened to it?
Jonny Nicol: In the first month, revenues were $100. In month 11, it was $238,000. I actually disagree that you measure the success of a company solely by its revenues.
Sramana Mitra: From One Million by One Million perspective, we are trying to build businesses. The way we evaluate businesses or study businesses is based on revenue growth and growth metrics. You can have whatever belief system you have, but the reason we are doing your story is we care about how you grew your revenues. How long did it take you to reach $1 million in revenue with the first company? >>>
Sramana Mitra: You were targeting this business to customers in North America or in Latin America?
Daniel Scandian: Only in Brazil.
Sramana Mitra: Was it Google AdWords that helped you recruit the customers? What was working in terms of marketing?
Daniel Scandian: It was 100% Google AdWords in the beginning. I had this agency that had a few years’ experience. They did a turnkey project where they got a commission >>>
Jonny is a pilot. He literally flew around to build Stratajet through many storms. Read his fascinating story!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Jonny Nicol: I was born in England near London. I went to state school. When I was a kid, I decided that I wanted to be a fighter pilot. I dedicated my life to that. I did three operations when I was in the military. I ended up coming back to the UK when I was about 26 years old. I decided I had enough of the military. I was in touch with a friend who had an idea for a staffing agency. The idea was that this industry that had always functioned with filing cabinets can >>>