Ron Bianchini: Because of the incredible offload ratio, we’re able to build a clustering flash-based product that gives you some incredible performance levels. You can put that in front of a disk-based product, ideally a clustering disk-based product, and build out a system that gets the performance of flash with the cost point of disk.
Sramana Mitra: Is that what you decided to do with Avere?
Ron Bianchini: The VCs always said, “We would rather invest in a strong team than invest in a strong technology because it’s the team that has to bring the technology to market.” We started out with exactly that plan. Let’s leverage flash. Let’s separate performance and capacity. >>>
Sramana Mitra: In 2005, you quit your job. How did you get started? What was your next step?
Lori Steele Contorer: I started looking around the world for the best technology. I’ve seen many companies throw money at technologies in the early 2000s and I feel if you don’t understand the process you’re trying to fix or improve, then you’re going to fail.
I discovered a technology in Australia and acquired that company. It was a small company at that time but they have been doing online voting since 1996. They had done government elections in 2002 and 2003. >>>
Sramana Mitra: How do you price this?
Eyal Magen: It’s a SaaS-based model, so you have to pay every year. We usually sign multi-year deals. We price it based on a combination of elements of the product that you purchase and obviously, the number of users that you anticipate.
Sramana Mitra: It’s a volume-based pricing model?
Eyal Magen: Yes.
Sramana Mitra: To summarize what you do in terms of the value proposition, if a user is shopping online on the GAP site and wants to log into the GAP site with Facebook or Twitter, they’re essentially going through your system to get authenticated and logged in. >>>
Sramana Mitra: So in 2004, you sold to NetApp. Did you work for NetApp?
Ron Bianchini: I did.
Sramana Mitra: For how long?
Ron Bianchini: As part of the acquisition, we all had two-year golden handcuffs, but I stayed for four years.
Sramana Mitra: To work for NetApp, did you have to move to Silicon Valley? What were the terms of that acquisition? >>>
Lori Steele Contorer: I thought I would do it forever until I was asked to speak at a United Nations Conference where I had an interesting opportunity. The week that I was speaking at the conference in Switzerland happened to be the week that Arnold Schwarzenegger won the gubernatorial election in California. All of the best minds of technology were at this conference. They were talking about how to use emerging technologies in the early 2000s to help not just transform industries but also to help developing countries throughout the world.
Strangely, because of this election, everyone was talking about voting. They were of course talking about how Arnold Schwarzenegger was now Governor of California, which seemed odd in Switzerland. I kept thinking that the really interesting thing was all these people were doing extraordinary technological things but no one was looking at elections. No one was saying, “Why aren’t we using these advanced technologies to solve election problems.” >>>
Sramana Mitra: I think there are clear winners. At the time that you were describing, Facebook wasn’t the clear winner by any stretch of the imagination. Once you have clear winners with massive market cloud, then those are the options that are being offered by other sites.
Eyal Magen: Right. What also happened is that obviously the user is now moving quickly between different screens – mobile, home computer, and work computer. Any service that wants to provide them with a unified experience across screens will have to ask the users to identify. These are the reasons why identity is becoming so central. We eventually became an enabler for sites to connect with a user using their identity to save the identity and user data, and most importantly, to connect to third-party systems that can leverage the user third-party data for marketing or personalization. >>>
Sramana Mitra: That’s good. John Jarve is also an MIT grad by the way.
Ron Bianchini: I know. Have you met him?
Sramana Mitra: Yes, several times.
Ron Bianchini: He’s on my Board in my third company now.
Sramana Mitra: You raised a lot of money for Spinnaker. How long did it take you to bring the product to market and what kind of customers did you find traction in?
Ron Bianchini: We ran Spinnaker for four years from 2000 to 2004. In 2004, we sold it to Network Appliance for $300 million. >>>
Here’s a ‘what not to do’ lesson from Lori, except, she didn’t have any choice. A story of resilience that is now turning a corner, preparing for much bigger growth.
Sramana Mitra: Let’s go to the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances?
Lori Steele Contorer: I was born and raised in a small town in Ohio. I was raised primarily by my mother and my mother’s mother. I had a sister. My mom’s sister was also a part of our family. I was raised in a lower middle class family that wasn’t into business or entrepreneurship at all.
Sramana Mitra: What about college? >>>