Leveraging Channels and Slovenia to build Successful Businesses: Simon Taylor, CEO of HYCU (Part 1)

Simon offers excellent insights into creating an unfair advantage with unique engineering team leverage in off-center locations. He also discusses creative channel strategy techniques.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 5)

Sramana Mitra: The whole industry has become really good at deal-making by just using Zoom. This is very much in favor of international entrepreneurs. You can now do deals globally just by using online tools.

Abinash Saikia: We thought that we would probably need to meet at some point. We were able to build good relationships. I had built a very good bond with the corp dev head. I joined his team at Quantum. We bonded well and that helped us be more credible.

Sramana Mitra: What about price negotiations?

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 4)

Abinash Saikia: I had learned a lot of stuff. There are three things you could do. LinkedIn is one. Second is, if you have a connection, that is even better. What also works are cold emails. It has worked in my case. If you have the right message to the right person in the company, you get noticed. The hit rate is not very high. At the same time, if you have the right message, email also works.

Sramana Mitra: LinkedIn is a very good tool to research who are the right people you need to get connected to. The warmer the introduction you can get, the better. Cold email and cold LinkedIn work, but if you can work your network, that is always a desirable way. The point that you are making is that cold contact also works. If you have something relevant, people are willing to talk to you. There is a bit of a playbook.

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 3)

Sramana Mitra: Let’s talk about the acquisition itself. At what point did you start speaking with the acquirer? I introduced you to a whole bunch of people as well. We were working on getting you in front of people. Discuss when did you start this process and how you put one foot after the other.

Abinash Saikia: At our peak, we were close to a million dollars in revenue. Towards the end of the year, the pandemic hit and we were not able to close the deals, but we were in that range. When the pandemic hit, it was a very uncertain time. We knew that we had some backup in terms of funding but not a whole lot. We know that we’re going through a phase where sales would drop significantly.

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 2)

Sramana Mitra: Total funding of under one million dollars and a little bit of government fund. Talk about the customer development process. Where did you get the customers from? What type of customers zeroed in on your value proposition?

Abinash Saikia: Before these guys put in money, we were able to acquire a reputable customer. You’ve probably heard of Biocon in India which is the largest biopharmaceutical company in India. I was working in strategy at Biocon. My manager connected me to the CIO at Biocon. I built a relationship with him over time. They became our first customers.

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 1)

Abinash Saikia, Co-founder of EnCloudEn and former 1Mby1M Premium member, has successfully bootstrapped his venture to an exit and discusses the process in great depth.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the premise of EnCloudEn.

Abinash Saikia: I have had a pretty good education from IIT Chennai and, subsequently, an MBA from IIM Bangalore. I worked for a couple of years but the entrepreneurial bug was always there. I could not continue for much longer. I left my job and started a company called SmartBuildings. I was at that company for about three years. It was mostly an IoT-based energy conservation solution.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 4)

Sramana Mitra: Talk to me about the customer acquisition strategy. Beyond the partnerships through which you got to the first base, what did you do from a sales and marketing point of view that got you to the next level?

Joris Kroese: There are different phases there, but we started simply by appointing people who would use their own outreach techniques to prospect potential buyers. It was mainly one-on-one and not so much marketing yet.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 3)

Sramana Mitra: Business model is SaaS?

Joris Kroese: It’s SaaS. Our clients are the brands where we basically add these e-commerce capabilities on a fixed fee per month per country.

Sramana Mitra: It sounds like your primary channel was tagging along with the sales team of this content syndication company. Was that the only channel?

Joris Kroese: Initially yes.