Scaling to a $700M Exit: Zain Jaffer, CEO of Vungle (Part 3)

Zain Jaffer: Just to set the context, Vungle was recently acquired by a private equity group called Blackstone for $780 million all cash. The transactions closed towards the end of 2019.

At that point, we started a company called Vungle and were producing video ads. We didn’t know what to do with these video ads. We were charging $500 to $600 per video ad. It’s basically an agency.

Bootstrapping by Services from Wisconsin: SignalWire CEO Anthony Minessale (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Anthony is building a very interesting programmable communication platform company that has its roots in Wisconsin.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Scaling to a $700M Exit: Zain Jaffer, CEO of Vungle (Part 2)

Sramana Mitra: What year was that?

Zain Jaffer: That was 2006. I had been highly obsessed with internet startups for the last five years. It’s time for me to really enjoy myself and be a student and not get involved in anything. I needed a bit of a break.

The first few nights, I organized a party. There were too many people in the living room. Let me take these people to a nightclub and take commission. Before you knew it, I was running a party promotion company. I started doing that.

Scaling to a $700M Exit: Zain Jaffer, CEO of Vungle (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

This is a delightful story of a young entrepreneur duo’s goofy journey to a huge exit!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Scaling with Virality to 9 Million Users: Postman CEO Abhinav Asthana (Part 4)

Abhinav Asthana: Postman is a complete platform for API development. You can collaborate with hundreds of people on the Postman platform. All of that happened through this continuous learning and shipping process.

Along the way, we have also looked at how to design our pricing models to be very much in line with the value that our customers get. We just announced new plans for a product.

Scaling with Virality to 9 Million Users: Postman CEO Abhinav Asthana (Part 3)

Sramana Mitra: Did you make any moves on the monetization of this half a million users?

Abhinav Asthana: Not really. We used to have an in-app purchase. It used to be for $10 at that time. We eventually made it free. We started the company formally at the end of 2014. We were just monetizing a fraction of the user base. It was just an experiment to see if people would pay for something.

Scaling with Virality to 9 Million Users: Postman CEO Abhinav Asthana (Part 2)

Sramana Mitra: From a product strategy point of view, what did you start building to address that? In an open source mode, what were the pieces that you were putting out there?

Abhinav Asthana: We were an open source extension, but mostly, we were seen as a free GUI product back then. Now our philosophy is more of a mix of SaaS model along with the open source components that power the platform. It’s evolved over time.

Scaling with Virality to 9 Million Users: Postman CEO Abhinav Asthana (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Postman has found tremendous adoption among developers through word of mouth. Read on to learn more.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?