Sramana Mitra: What were the business metrics with that $500,000 and with that $1.2 million? How was the business moving?
Mike Salguero: When we first bought the website, it was a subscription business where the maker would pay an annual fee to be on the website. We scaled it pretty well. We had a whole team of salespeople and had all these leads.
>>>Sramana Mitra: What was the name of your ad network?
Peyman Nilforoush: NetShelter.
Sramana Mitra: What years were these?
Peyman Nilforoush: From late 1999 to 2008. In 2008, we raised $26 million in venture capital. We moved to San Francisco in 2009 and started building out the company and scaling it out. We ended up selling the company in 2013.
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Peyman has done two startups in the ad network and content network field, and this discussion takes us through that journey.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
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This is a fascinating story of a subscription service for high-quality meat being delivered to consumer homes.
Sramana Mitra: Let’s go to the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?
>>>Sramana Mitra: How did you acquire this very fragmented customer base?
Stefan Batory: Initially, we weren’t been thinking about that because we were supposed to work with that partner from southeast Florida who was supposed to acquire clients for us.
>>>Sramana Mitra: I thought you were trying to reposition the taxi company to doing a marketplace. How did you get to the software house?
Stefan Batory: I did not reposition the taxi business. I just kept it growing. At the same time, I was also running a small division of the software development house, which was a spinoff from that original software development house.
>>>Stefan Batory: At the same time, I was preparing for a Marathon race on the Sands. It’s a marathon across the Sahara desert. You have to carry a backpack with all your food and supplies to survive in the desert.
I started having some aches and pains in my legs, so I had to see a physiotherapist. Being a father of two, I wanted to spend some time with my children after I got back home from work. I used to do my workouts at 9PM or 10PM.
>>>Stefan Batory: After 12 years of running that first company, I got a little bit tired of growing a company that was in the service business. To double the revenue, I had to double the headcount. When we got to over 200 engineers, I didn’t feel like I wanted to hire another 200 to double our revenue the next year and then 400 to double it the following year.
I started looking for a different business model that would help me to grow the topline without growing the team as much. At the end of 2011, I decided to launch the first taxi hailing app in Poland. We launched that in February 2012.
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