Mass Customization in Online Fashion E-Commerce: Indochino CEO Kyle Vucko (Part 2)

Sramana Mitra: Let’s stay in the 2006 to 2007 timeframe. I’m assuming that you’re talking about a period when you hadn’t yet started the business because all of these things had to be in place to launch a custom tailoring shop, right?

Kyle Vucko: Right.

Sramana Mitra: So you identified one or two tailors in China and then you launched this site?

Kyle Vucko: We had to track down a couple of tailors. We had to learn how they measured.

>>>

Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 7)

Sramana Mitra: So merchants in India can pay in Indian currency to subscribe to Bigcommerce? There is a problem in India with currency as you know.

Mitch Harper: They have to pay us in US dollars, but they can accept in their local currency.

Sramana Mitra: That’s an issue in India. A lot of people find it difficult to buy services in USD.

>>>

Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 6)

Sramana Mitra: By now, you are now in your Series B phase. You have already leveraged your install base from your previous company. What has been the primary customer acquisition strategy in the scaling phase? I do see you advertising a lot online.

Mitch Harper: I wouldn’t say there’s one main channel. I’m really good at optimizing – using Google AdWords, using retargeting, using content marketing through the blog and YouTube, and working with design agencies as well. We work with 2,500 >>>

Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 5)

Sramana Mitra: What was your revenue level in 2010? The 9,800 customers translated into what kind of revenue level?

Mitch Harper: Our average per user back then was about $40 per month. It was somewhere around $5 million to $10 million at that time.

Sramana Mitra: What were the milestones that you set for yourself with your Series A financing?

>>>

Web 3.0 and Online Fashion

Excerpt from my new book, From eCommerce To Web 3.0.

In 1999, long before fashion on the Internet actually took off, I started a company called Uuma. It was a traditional venture-backed personalized fashion startup that received an acquisition offer from Ralph Lauren before the company was caught in the first dotcom crash.

I am going to articulate the vision behind Uuma, particularly because that vision still remains unrealized. I hope that some entrepreneur, somewhere, will execute on it.

As you know, I define Web 3.0 as a verticalized, personalized user experience. The web is still utterly fragmented. You have to go to different places to find information about the same context. I have long had the vision of a personalized Saks Fifth Avenue. I want my store — my personal store — that carries merchandise that applies to me; that suits my hair color, eye color, skin tone, body shape and personal style. I want it to stock my favorite designers and more like those. And I want to see articles and community discussions that are specific to my interests.
>>>

Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 1)

We’re seeing a real trend of zero-logistics e-commerce businesses scaling phenomenally well. Read Azim’s experience!

Sramana Mitra: Let’s start with the beginning of your journey. Where are you from? Where were you born and raised? What kind of educational path did you follow?

Azim Makanojiya:I am from India. My parents shifted from a village to Mumbai city for better opportunities. That’s where I was born. My father came to the US around 1984. My mom was still back there in India. Within two years, we came to Houston and settled down here. I was about a year old then. >>>

Men’s Fashion e-Commerce Entrepreneurs Thriving

Excerpt from my new book, From eCommerce To Web 3.0.

Most major retailers are latching on to the e-commerce trend but there is also a growing number of online men’s fashion upstarts like Combatant Gentlemen and JackThreads that are using social media channels to understand the consumer and sell effectively under their own retail brands.

Combatant Gentlemen’s strength lies in creating a brand that produces high quality clothing at an affordable cost and then effectively selling it to their target customer of young, aspiring professionals through Facebook. CEO Vishaal Melwani says, “One of the big reasons that we still, to this day, take away clients [from competitors like Men’s Warehouse] is because their messaging is incorrect. They don’t understand the pains and the trials and tribulations that our guy goes through on a daily basis.”
>>>

Thought Leaders in E-Commerce: Mall for Africa CEO Chris Folayan (Part 6)

Sramana Mitra: There are two trends that are holding e-commerce back in India. India is getting a lot of investments right now. There is one major company that has emerged called Flipkart that is doing very well. Amazon has announced that they’re going to invest $2 billion. There are two major issues in Indian e-commerce. One is the Indian consumer does not like to pay by credit card. It’s a cash-on-delivery e-commerce market. Two is the logistics. There is no equivalent of a delivery service like UPS in India. What are the counterparts of that situation in Africa? How comfortable are people with paying online versus cash on delivery? What is going on in the logistics side of e-commerce?

>>>