Thought Leaders in Cloud Computing: Assaf Rappaport, CEO of Adallom (Part 3)

Sramana Mitra: The enterprise that is a customer of Salesforce, when it decides to access Salesforce.com, would access it through the Adallom network.

Assaf Rappaport: Exactly. Bank of America or EMC who are using Salesforce, or Box, or whatever software applications they’re using; it’s their data that we are protecting. Of course, we are collaborating with SaaS providers in order to provide value to their customers. >>>

Thought Leaders in Cloud Computing: Matthew Dornquast, CEO of Code42 (Part 4)

Matthew Dornquast: That’s not enough. You have a database of consumers and you want to remind them that you have a business offering. You want to encourage them to participate in that. You need the connective tissue between your marketing systems and your enterprise sales force systems so that you will be able to recognize and measure the success rate of those efforts. There are other things that you can do. Enterprise sales force is armed with free consumer cards. When they talk to professionals they say, “Try us at home. It’s the same technology. If you like what you see, we have an enterprise dashboard for you that meet all your Chief Security Officer’s concerns.” It’s a great way to introduce them to a product in a frictionless way.

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Thought Leaders in Cloud Computing: Assaf Rappaport, CEO of Adallom (Part 2)

Assaf Rappaport:  Let’s take an example. I’m accessing the application from my home from an unmanaged device. So end point security is not going to be relevant. I could be accessing it through a public network, Internet café, or my own private network. All your perimeters, firewall, IDS, and other good stuff that you invested in to protect your on-premise and network are no longer relevant. >>>

Thought Leaders in Cloud Computing: Matthew Dornquast, CEO of Code42 (Part 3)

Sramana Mitra: I can understand why Google is doing that, but as a private company that has to make money to survive and build business value, what is the justification of being in that business of offering something for free?

Matthew Dornquast: There’re a lot of benefits for the business if you know how to harness it and in particular when you accept the reality that as a business, you need to make your money elsewhere. We make our money on the business side of the equation, but the consumer side of our offering offers us a great deal of benefits. The obvious ones are brand awareness. It’s much easier to market and sell something that’s free, and to gain adoption on something that’s free. As long as you can build trusting, reliable, high-quality relationships with individuals, they facilitate the adoption of your enterprise product in the workplace. There’s a definite marketing advantage. >>>

Thought Leaders in Cloud Computing: Assaf Rappaport, CEO of Adallom (Part 1)

Cloud adoption in the enterprise is opening up new security gaps. Assaf and his team have identified a major one and convinced Sequoia to concept-finance the venture. Very interesting articulation of cloud security issues facing enterprises!

Sramana Mitra: Let’s start with introducing our audience to yourself as well as Adallom. What are you doing? What specifically are the trends that you’re aligning with within the cloud computing space?

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Thought Leaders in Cloud Computing: Matthew Dornquast, CEO of Code42 (Part 2)

Sramana Mitra: What would some of those examples be?

Matthew Dornquast: If you think in terms of just backing up endpoint devices, that makes sense. But still a large chunk of them would say, “If it’s important, it should be in the cloud or it should be in the server room. Therefore, I should need to back up this entire device.” We say to them, “If you do a backup for the entire device, then you will be able to access all of the information on the device from any of your other devices. But when we have all the data on the device safely and securely protected and if you need to know what information was on those devices at a point in time, you will be able to answer that question.”

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Thought Leaders in Cloud Computing: Matthew Dornquast, CEO of Code42 (Part 1)

This interview puts the spotlight on a very interesting topic: how companies that primarily monetize through their enterprise/B2B business and use B2C offerings to test software as well as to generate leads. In the cloud storage business, we’re seeing very interesting trends, and Matthew explains the rationale and the analysis very well. Great conversation!

Sramana Mitra: Tell us about yourself as well introduce our audience to Code42.

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Thought Leaders in Cloud Computing: Peter Bauer, CEO of Mimecast (Part 7)

Sramana Mitra: San Francisco is very expensive right now but I don’t think it’s as expensive as London or New York.

Peter Bauer: I do have some funny stories. During the interviewing process, there were some guys living in Spain. You realize that these are top class. You get talking about pay and ask for their expectations. Then they say, “Maybe 40,000 pounds a year.” You have to say, “I don’t know how to put this, but we’re going to have to insist that you take at least 55,000 pounds.” They say, “Wow!” Then you would say to him, “Come over here. Look for a flat.” >>>