Best of Bootstrapping: Bootstrapped First, Then Scaled with VC Funds

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

When we spoke in 2019, Faction Founder Luke Norris had executed a tremendously effective Bootstrap First, Raise Money Later strategy from Colorado.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Luke Norris: I was born in Nevada. 

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Best of Bootstrapping: Bootstrapped by Piggybacking from Romania

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

You may have read our PaaS coverage, as well as Bootstrapping by Piggybacking posts. Well 123FormBuilder CEO Florin Cornianu has built a $6 million SaaS business using this methodology with just $1 million in funding. What’s more, he has done it entirely from Romania and sells to largely a US customer base. Excellent story!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Florin Cornianu: I’m the CEO and Co-founder of 123FormBuilder. We are a form-building SaaS. The company is in Romania. I was born in a small city in the northern part of Romania. I’m an engineer by profession. I graduated with computer science degree from a large university in the city where I live.

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Best of Bootstrapping: Bootstrapped Using Service from Wisconsin

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

SignalWire Founder CEO Anthony Minessale is building a very interesting programmable communication platform company that has its roots in Wisconsin. This conversation is from 2020.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Anthony Minessale: I’m from the Midwest. I live in Wisconsin where I’ve lived all my life. I have been involved in computers since high school. After high school, I became interested in how the internet works. At that time, the internet was starting to take off. I started to teach myself programming.

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Best of Bootstrapping: Bootstrapped a Virtual Company to Scale

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

When we spoke in 2020, Lilia Stoyanov, CEO of Transformify, had built a virtual company with zero employees, all freelancers and scaled it without outside financing. Read on for more.

Sramana Mitra: Let’s start by introducing our audience to you. Where are you from? Where did you grow up? Let’s start at the very beginning of your journey.

Lilia Stoyanov: I was born in Bulgaria. It was part of the communist block before 1989. After that, I moved to the UK and I traveled a lot.

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Bootstrapping a FinTech Startup by Piggybacking with Services: Quavo Co-Founder David Chmielewski (Part 7)

Sramana Mitra: When you decided to pick on, what was the process?

David Chmielewski: My initial endeavors were around disputes. It was always near and dear to our hearts. For Joe, one of the other co-founders, that’s where he started. His first job was at Bank of America as a call center agent. This was the fundamental use case.

More important than that, having a good business case for clients when we sell. We can save our clients so much money by selling them dispute systems. Some of the other products didn’t have the business value that disputes do. It wasn’t a technology decision; it was more around how we can make our clients successful and to what level we can save them money.

Bootstrapping a FinTech Startup by Piggybacking with Services: Quavo Co-Founder David Chmielewski (Part 6)

Sramana Mitra: Who on your team was the key sales guy?

David Chmielewski: That’s Joe McLean who’s now our CEO. He was able to sell and fill clients with that confidence. I also did a fair amount of sales myself, but it was more of solutions consulting and technical design. Joe and I got into a pretty good pattern where he’d handle the business folks and I’d handle the ops and technology folks. We would tackle sales in that direction and it got a lot of deals done.

Best of Bootstrapping: What is the Best Bootstrapping Tactic for B-to-B Startups?

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

What is the best bootstrapping tactic for B-to-B startups? Solve an acute customer pain. Get paid an advance to do so. Leeyo Software Founder Jagan Reddy followed this strategy to bootstrap to $20 million. He built a niche software that solved a very specific problem and started selling it to enterprises for a lot of money. This story from 2016 is a textbook case study of how well you can scale with no outside financing if you can identify a burning pain point and customers who are willing to pay a LOT to solve that pain. Leeyo Software was acquired by Zuora in 2017.

Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what kind of background?

Jagan Reddy: I was born in India. All my schooling was done in India.

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Bootstrapping a FinTech Startup by Piggybacking with Services: Quavo Co-Founder David Chmielewski (Part 5)

David Chmielewski: The closer you can stick to having a real product, the better you’re going to come out in the end. It’s really those first three or four clients that help refine your product and allow you to understand what’s truly different and what’s not. We had the experience at BoA. At First Tech, we had the experience of two clients, so we had some ideas.

Our next two clients were Golden One Credit Union and CardWorks. By the time we were done with them, we knew what our product should look like. We had a breadth of knowledge that allowed us to say that this is what our product is.