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zmags
Thought Leaders in E-Commerce: Brian Rigney, CEO of Zmags (Part 4)
Sramana Mitra: What does this do to the conversion rates? Do you have metrics on how it influences conversion? Brian Rigney: Beautiful question. It has dramatically helped their conversion rates. It has helped engagement as well. I’ll give you a couple of examples where it helped bring engagement up. From handbags, they saw a 50%
Thought Leaders in E-Commerce: Brian Rigney, CEO of Zmags (Part 3)
Sramana Mitra: So this is happening off the catalog where it publishes back into the catalog? Brian Rigney: Correct. With Publicator, you start with a PDF and you end up with a richer, more engaging version of that PDF online. It still looks like the printed version. Sramana Mitra: Where would we find a good example
Thought Leaders in E-Commerce: Brian Rigney, CEO of Zmags (Part 2)
Sramana Mitra: Let’s double-click down on your work. I’d like to understand the customer base. What is the target customer base? Also, do some use cases of a couple of your interesting customers that well illustrate what you’re doing. Brian Rigney: We’ve 1,500 brands across the globe. They represent folks like Marks & Spencer and
