Sramana Mitra: Is the popup customized to different clusters of behavior? Debjani Deb: Typically, it’s not a popup. The way it renders is that the website itself changes. You wouldn’t even know that it changed. We try very hard to keep away from any kind of hard intervention. The site is changing based on what
Sramana Mitra: Let’s do a couple of other use cases. Give me a use case that is online. Let’s do an e-commerce use case. Debjani Deb: Let’s take an e-commerce vendor. You are shopping on Overstock. You have taken the first click. You landed on the first page. You’ve taken the second click, and now
Debjani talks about hyper-personalization use cases based on her company’s customer DNA modeling technology. Sramana Mitra: Let’s start by introducing our audience to you as well as to ZineOne. Debjani Deb: I am the CEO and Co-Founder of ZineOne. We are a Valley-based company. We started our journey in 2014. The goal of that journey