Software as a service (SaaS) probably grew in popularity as quickly as it did thanks to Salesforce.com. The customer relationship management (CRM) giant made the lives of sales professionals much easier, and the platform soon gained traction as a handy tool for non-sales professionals as well. But Salesforce.com wasn’t—and still isn’t—affordable for everybody. Enter Zoho, a bootstrapped, India-based company that offers
Sramana Mitra: The part of the market I was referring to as the broader support market includes products like Assistly, for instance, which is inside of Salesforce.com, Zendesk, and a variety of startups and other companies that have come up with products in that space. Those are not what you compete with?
By Sramana Mitra and guest author Shaloo Shalini SM: How active is this market segment comprising Netmagic-type cloud services in India? Are there a lot of startups coming up in that cloud segment? SB: No, no. Data centers have large startup costs, and there is a [high] barrier to entry. So, I don’t see that
By Sramana Mitra and guest author Shaloo Shalini SM: You are saying that in terms of the Indian market, customers want local support network and vendors to have retail offices [in India]. SB: Yes. Netmagic is located in India, and that offers a face which people can see and relate to. I would say this is