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zeeto
Best of Bootstrapping: Bootstrapped Using Affiliate Marketing
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. Affiliate Marketing is at the heart of many wonderful bootstrapping stories. It’s inexpensive to get going and profitable quickly, and if managed well, can scale substantially. Zeeto Founder CEO Stephan Goss had bootstrapped a traffic arbitrage business to $42 million in 2015 revenue when we
Best of Bootstrapping: Bootstrapped with Affiliate Marketing
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Affiliate Marketing is at the heart of many wonderful bootstrapping stories. It’s inexpensive to get going and profitable quickly, and if managed well, can scale substantially. Zeeto Founder CEO Stephan Goss had bootstrapped a traffic arbitrage business to $42 million in 2015 revenue when we spoke
Best of Bootstrapping: Bootstrapping with Affiliate Marketing
Affiliate Marketing is at the heart of many wonderful bootstrapping stories. It’s inexpensive to get going and profitable quickly, and managed well, can scale substantially. Zeeto CEO Stephan Goss has bootstrapped a traffic arbitrage business to $42 million in 2015 revenue. If you are working on an affiliate marketing / lead generation type of business,
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 5)
Sramana Mitra: What happened in 2012? Stephan Goss: We started hiring pretty extensively on the tech side. I think, by the end of 2012, we got up to about 12 people. The questions were just statically built. They weren’t optimized. There wasn’t anything about switching them around. We started hiring a lot of developers around that
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 4)
Sramana Mitra: How did you utilize this data? What did you do with the data that you were accumulating? Stephan Goss: We never did any bulk data sales. We would use the data to then start showing ads against that data. For example, if somebody told us he’s a diabetic, then we would show an
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 3)
Sramana Mitra: I see. You were going into networks and finding which clients of those networks had strong landing pages, and then going after them and telling them that you would optimize their campaigns and get them further enhancements. Stephan Goss: I wasn’t operating on their campaign. I was risking my own money. I wasn’t
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 2)
Sramana Mitra: Let’s go back to the very beginning. I’m going to step you through the process of how you put one foot before the other. How did you get the business off the ground? Who was the first client? How did you win this client? How did the business start to unfold? Stephan Goss:
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Affiliate Marketing is at the heart of many wonderful bootstrapping stories. It’s inexpensive to get going and profitable quickly, and managed well, can scale substantially. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and
