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ZBi
Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 6)
Sramana Mitra: I more or less agree with you that the ability of a click to get into a more immersive user experience is much higher than [with] a TV channel. When you are on the mobile phone and you click on something, instead of a 30-second ad roll there is a real story coming
Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 5)
Sramana Mitra: How do you see the evolution of video in that context? I agree with you about what you said about long form content – reading an article while at a doctor’s office makes a lot of sense. But presumably there is also a video element to this, right? John SanGiovanni: Totally. Video in
Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 4)
John SanGiovanni: That is a great question. That was an interesting snapshot of how you are using Facebook. But I would characterize that style of marketing in many ways as an inversion of what we are doing. What we would do is figure out a way to bring brand-specific content and present it organically to
Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 3)
Sramana Mitra: What do you charge and how do you charge for the Zumobi Platform? John SanGiovanni: On the publishing side we have two different business models. One is what I call co-publishing, where we do a revenue share with the publisher. This is great, because we have aligned incentives and objectives around getting high-quality
Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 2)
Sramana Mitra: Facebook and LinkedIn are doing the same. They switched away from banner ads to pushing content in-stream. What works really well is if you can do content marketing in-stream. John SanGiovanni: That is exactly right. Many of the publishers that are doing in-stream native advertising are doing it in a site-specific way. The
Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 1)
John SanGiovanni is co-founder and vice president of product design at Zumobi, a company specialized in creating innovative apps and in-app advertising for the mobile industry through its platform called ZBi (Zumobi Brand integration). John has more than 13 years of experience in mobile interface design. Prior to Zumobi he worked at Microsoft Research. In
