Sramana Mitra: Did you keep the 250 customers after generating another $10M on top of what you earned before? Tim Ericson: Exactly. Sramana Mitra: COVID hits. What happens next?
Sramana Mitra: What was the total amount of capital you had raised at this point when the market started becoming challenging? Tim Ericson: We’d raised about $16 million in total at that point. Sramana Mitra: You had a chunk of capital in hand when the problem started happening?
Sramana Mitra: What kind of average deal size were you experiencing? Tim Ericson: On the campus and city fronts, it was anywhere from $50,000 to $300,000. In later stages, we were doing $500,000. We also had some smaller deals like $20,000 apartment complexes, but again they had parent companies that were buying it for multiple
Tim Ericson: We were working with Irvine branches of JLL and CBRE and rolling out much broadly through their portfolio versus looking at each individual property. Sramana Mitra: Talk to me about your go-to market strategy. It sounds like in the beginning it was people coming to you and it was a bit random. At
Sramana Mitra: What was the team? Who was the coder? You are not a coder, right? Tim Ericson: I’m not a coder. We have a couple of friends from college who were coders working in regular companies. They were moonlighting it and they were doing it for equity. Sramana Mitra: How much did the University
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Tim has navigated major ups and downs during his years with Zagster. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?